Chanel's new creative director Matthieu Blazy reshapes the house

✨ Brand Marketing in Action: H&M’s Bold London Fashion Week Move ✨ H&M recently made a powerful comeback to the runway with “H&M&180: The London Issue” — a cultural takeover at 180 Strand during London Fashion Week. What made it stand out? 👇 🔹 A fusion of fashion shows, public panels, performances, and DJ sets – creating not just a runway, but an experience. 🔹 A strategic push to elevate brand perception – shifting from “fast-fashion/value” to a more premium and aspirational positioning. 🔹 Smart use of event marketing & cultural touchpoints to engage both fashion insiders and consumers simultaneously. 💡 Why it matters for us (as marketing learners): This move is a textbook case of brand repositioning – showing how experiences, cultural integration, and storytelling can reshape consumer perception in a competitive market. 🔎 Key takeaway: In today’s fashion and retail industry, products alone don’t define the brand. Experiences do. #Marketing #BrandStrategy #EventMarketing #HM #LondonFashionWeek #ConsumerEngagement

Colour can be a powerful strategic tool, with the potential to strengthen sales by as much as 15% (€1.4 billion). In this piece, I explore how colour can shape a brand's corporate visual identity and increase consumer connection, focusing on the revival of PATOU by LVMH. Using this example, I illustrate how the capitalisation and the consistent use distinctive shade; much like the 1837 Tiffany & Co. Blue, the Valentino PP Pink and the Hermès Orange H, can secure relevance, set a brand apart from its competitors, and build lasting emotional attachment with its audience.

🎬 Beauty Meets Culture: September’s Biggest Campaign Moments From sports and fashion to music and nostalgia, September proved that beauty’s boldest brands are shaping culture, not just following it. 💄 E.L.F. BEAUTY., MAC Cosmetics, Valentino, Garnier, La Roche-Posay USA, and Maybelline New York tapped the worlds of sport, entertainment, and heritage to redefine storytelling — from Doja Cat’s fearless MAC campaign to Miley Cyrus’ modern remix of “Maybe It’s Maybelline.” Beauty showed up everywhere this month — on the pitch, the runway, and even in a mockumentary — proving the industry’s cultural influence has never been stronger. 📝 Alice Manners Read More: https://lnkd.in/eykUivNS #BeautyMarketing #BrandStrategy #BeautyCampaigns #ConsumerTrends

Coty Travel Retail has partnered with Gebr. Heinemann to launch My Fragrance Garden, an experiential pop-up campaign that reimagines scent discovery through the lens of sustainability, education and innovation. The concept highlights five of Coty’s core brands: Hugo Boss, Burberry, Calvin Klein, Chloé and Marc Jacobs. Full story here: https://lnkd.in/eZ8yhKhv #traveretail Steffen Jopp, Saskia Möller, Britta Hoffmann, Mette Engell, Nina Semprecht, Simon Temps

💡Inclusivity multiplies brand value. This week, we explore how inclusivity fuels both social impact and business growth. Our research shows that when brands embrace - real - representation, they build stronger connections and stronger equity. Inclusivity isn’t just a value; it’s a driver of effectiveness. It’s not just about being good, it’s about staying meaningful. How inclusive is your brand strategy? Sue Phillips ACC Alizée Fraudin Ganesan Periakarruppan Adnan Baharum Amelia F. Koey Xan Xan Aqmal Zullif Jheston Yee

Happy Monday. Here’s a look at Ad Age’s top 5 creative campaigns of the week. With appearances this week by The J.M. Smucker Co.’s Dunkin’ at Home, BBH USA, Essity’s Tempo, AMV BBDO, Prada Group, HORNBACH Baumarkt AG, HeimatTBWA\, Anthropic and Mother. Full story in the comments below.

From the luxury council's perspective, Ralph Lauren's "Next Great Chapter: Drive" strategy is a masterclass in brand stewardship. Rather than a radical reinvention, it's a confident doubling down on what makes the brand a perennial powerhouse: its core values of timeless style and authenticity. The focus on elevating the brand, expanding into new categories, and winning in key global cities shows a strategic patience and an understanding that true luxury isn't about chasing trends, but about building an enduring legacy. In a volatile market, this kind of disciplined, long-term vision is a testament to the brand's strength and a roadmap for sustainable growth.

When internet culture can grow even a century old company. Loewe is the perfect case study of understanding how fashion companies and luxury marketing can still create an online personality that can provide depth to a foundation. Their use of internet humor and embracing social media culture has turned an almost forgotten heritage brand into one of the top luxury brands of the modern luxury industry. Read below how brands can reflect Loewe's strategy from their previous creative director, JW Anderson, to built a cultural moment that embraces both luxury and innovation. #branding #brandmarketing #fashionmarketing #luxurymarketing #personalbranding #marketingcasestudy.

Miu Miu didn’t send a gift. They sent a microphone.  Not a product. Not a brief. A tool that sparked authentic creation. The brilliance? They didn’t force a message. They empowered creators to tell their own story. And in that simple choice lies a lesson for the industry: influence isn’t about packaging. It’s about giving people a reason to speak. #Markenza #InfluencerMarketing #CreatorFirst #ContentThatSpeaks