World Data Lab’s Post

We’re proud to share that our Chief Communications Officer and Head of Global Marketing, Marta Bowles, joined Wolfgang Fengler for a powerful conversation on the Data Talks podcast—and it’s a must-listen. Together, they unpack how high-quality data and AI are reshaping decision-making for brands and retailers, and why Gen X is the untapped growth engine that businesses can’t afford to overlook. 💡 What you’ll hear:  -Why granularity in SKUs, panels, and omnichannel behaviors is more critical than ever  -How data quality fuels AI—and why human judgment still matters  -The story behind our platform transformation and its impact on the future of consumer intelligence  -Marta’s career journey and advice for the next generation of insight leaders   Listen to the full episode here👉https://lnkd.in/ecrZZxkH 

New Episode: Data Talks with Marta Bowles, The 20 Trillion Price In this episode, Wolfgang Fengler sits down with Marta Bowles, Chief Communications Officer at NIQ, to explore how high-quality data, and the AI built on top of it, is reshaping decisions for brands and retailers. They cover: Why Gen X is the under-served growth engine brands can’t afford to ignore How data quality fuels AI and why human judgment still matters Why granularity down to SKUs, panels, and omnichannel behaviors is more critical than ever NIQ’s platform transformation and what it means for the future of consumer intelligence Marta’s career journey and advice for the next generation in insights 👉 Watch now on YouTube: https://lnkd.in/d2NEPZ7S 👉 Listen to the episode: https://lnkd.in/dPzY-r-A Produced by World Data Lab, bringing global data to life through insights, conversations, and stories that matter. #DataTalks #WorldDataLab #ConsumerIntelligence #AI #GenXFactor #NIQ

The retail game has changed, fast. AI, disruptive technologies, shifting shopper expectations, and ongoing economic volatility are reshaping every corner of the industry. To win in this new era, instinct isn’t enough. You need insight, the kind that drives confident, data-led decisions. At Acosta Europe, we’ve partnered with leading intelligence providers to help brands stay ahead of disruption and turn change into opportunity. Download our new whitepaper: Key Insights for Retail Growth in an Era of Constant Change Inside, you’ll uncover: ✅ How AI, data and macroeconomic forces are redefining the retail experience ✅ Growth strategies from NielsenIQ, Kantar, and Bain & Company ✅ What Retail 2.0 means for innovation, execution, and shopper engagement If you work in strategy, sales, insights or execution, this is essential reading for what’s next. Download here: https://lnkd.in/eRp-ZKgk Retail 2.0: The Time For Bold Action is Now #Retail20 #RetailStrategy #FutureOfRetail #AcostaEurope #Whitepaper #InsightDriven

𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗶𝗻𝗴 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲: 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗢𝗻𝗹𝗶𝗻𝗲 𝗚𝗿𝗼𝗰𝗲𝗿𝘆 🛒📦 The online grocery sector in Europe is undergoing rapid change, driven by evolving consumer behavior, technology, and post-pandemic retail trends. In this exclusive interview with PLMALive.eu, Malcolm Pinkerton, global head of Retail Insights at Kantar IQ, highlights strong growth fueled by convenience, AI, and digital innovation. He notes that AI enhances personalization and efficiency, while also shifting power to consumers. Pinkerton emphasizes the rising importance of private labels, which offer value and flexibility, reshaping shopping habits and driving online basket growth. 👉 Watch the full interview here: https://lnkd.in/dufCnaVF #PLMA #PrivateLabel #convenience #retailers #innovation #AI

A picture may be worth a thousand words—but only if you can hear them. Vision AI turns images and video into searchable, actionable data: •Describe what’s in a scene •Spot defects and anomalies in real time •Extract text, tables, and logos from documents and photos •Find similar items across millions of assets Curious what this looks like in your workflow? DM me or Joel Degrandsart for a quick walkthrough.

The next consumer revolution is already underway. Our latest Industry Edge insight, “From Shelves to Systems,” explores how AI, automation, and shifting behaviors are redefining how people discover, choose, and buy. For CPG leaders, growth will come from anticipating demand — not just responding to it. Read more: https://lnkd.in/dX8hGMf4 #PwC #IndustryEdge #ConsumerMarkets #FutureOfShopping #AI #CPG

In a world where trends go viral overnight, waiting weeks for consumer insights is no longer an option. That’s the speed gap most brands face today. In his latest article, Jasmeet Singh Nagpal (Senior Analyst – Retail, CPG & Manufacturing at C5i) explores why the old playbook for understanding consumers no longer works, and how AI is helping brands keep pace with the modern consumer. Instead of relying on surveys that take weeks or focus groups that capture only part of the picture, AI enables brands to understand what’s happening right now — across millions of unstructured data points from social, reviews, and conversations. And the next leap forward goes even further: with C5i’s Synthetic Audiences, brands can simulate real consumer behavior using AI-generated virtual personas, enabling faster, privacy-safe, and more confident decisions. Read the full article here: https://lnkd.in/dqxzvnaE Prashant Dabas Praveen Sathyadev Rajarshi Pandit Bhaskar R Priyanka Mohanty #C5iHumanAIImpact #GenAI #TransformativeIntelligence #Innovation #FutureTech #TrustworthyAI #BusinessImpact #ConsumerInsights

🔍 Product Discovery Is No Longer a Search Bar — It’s a Journey The way customers find products has fundamentally changed. Discovery isn’t happening inside a search box — it’s unfolding across touchpoints, triggers, and trust moments. 💡AI now makes this journey intuitive and predictive. From visual search and voice prompts to “shop the look” recommendations and intent-based browsing, discovery is becoming contextual, not keyword-led. Recent studies show that 70% of Gen Z shoppers expect brands to “understand what they want before they ask” (Retail Asia, 2025). They’re browsing via inspiration, not inventory. For multi-brand retailers, this shift is profound. It means the search experience can’t live in a silo per brand — it must become a shared capability, powered by unified data, AI, and content intelligence. At NTT DATA, Inc., we help retailers connect product catalogs, visual data, and behavioral signals into a seamless discovery ecosystem — where the customer journey feels anticipatory, personal, and effortless. 👉 Comment: When was the last time a retailer “read your intent” before you asked? 📩 DM me if you’d like to discuss further how AI and unified data can elevate discovery across your brand portfolio. #RetailInnovation #CustomerExperience #CX #ProductDiscovery #ArtificialIntelligence #RetailTechnology #RethinkRetail #RetailStrategy #RetailLeadership

🚀 Harnessing AI for Predictive Retail Success 🚀 In the bustling world of retail, where trends change at lightning speed and consumer preferences are as unpredictable as the weather, managing stock efficiently is paramount. Enter AI-enhanced predictive analytics—a game-changer for next-generation stock management. During my years managing retail operations, I remember the countless hours spent forecasting stock needs using traditional methods. Despite our best efforts, there were always those tricky spikes or sudden lulls in demand that caught us off guard. Fast-forward to today, and AI has transformed how we approach this challenge. By leveraging AI, retailers can now predict consumer behavior with unparalleled accuracy. For instance, consider a boutique that implemented AI-driven analytics to manage its inventory. By analyzing past sales data, social media trends, and even customer feedback, they were able to predict which styles would trend 6 months in advance. The result? Shelves stocked with what customers actually wanted, reduced overstock, and, crucially, an increase in sales. AI doesn't just enhance stock management; it empowers retailers to become more agile and customer-centric. The key? Integrate AI not just as a tool, but as a strategic partner in decision-making. As we embrace this AI-driven future, the possibilities are endless. Are you ready to redefine retail success with AI-enhanced predictive analytics? #AI #RetailInnovation #PredictiveAnalytics #StockManagement #FutureOfRetail #CustomerExperience

✨ Agentic AI: The Next Big Shift in CPG & Retail Analytics: The consumer goods & retail industry runs on thin margins, complex supply chains, and fast-changing consumer demand. Traditionally, we’ve used dashboards & KPIs to monitor performance. But the next wave is here → Agentic AI, where systems don’t just report but act. 🛒 Imagine this in CPG & Retail: On-shelf availability: AI detects out-of-stock risk → auto-triggers replenishment orders. Trade promotion ROI: Instead of just reporting poor performance, AI reallocates budget to higher-performing SKUs & stores. Claims & deductions: AI validates disputes in real-time, approves/denies small claims instantly, escalating only exceptions. Sustainability: AI tracks carbon footprint per shipment and automatically optimizes routes/logistics. 📊 What this means for CPG/Retail leaders: From descriptive dashboards ➝ autonomous decisioning systems. From reacting to issues ➝ self-healing processes. From chasing efficiency ➝ unlocking resilience + growth simultaneously. 🌍 With global CPG majors already piloting AI-driven demand sensing, automated deductions handling, and carbon-optimized supply chains, the industry is entering a new era of connected intelligence. 💡 My take: The winners in Retail/CPG will be the ones who move fast from tracking KPIs to designing intelligent agents that act on KPIs. #Retail #CPG #Analytics #AI #AgenticAI #SupplyChain #DigitalTransformation