Xenon arc’s Post

Industrial B2B sales have changed—but not evenly. In many sectors, producers are still relying on outdated go-to-market approaches that no longer reflect how today’s customers research, engage, or buy. Xenon arc brings a hybrid model to the table—combining digital tools, technical expertise, and personal connection to help producers close that gap. Executive Vice President Scott Courter shares what makes this shift so critical: “Xenon arc solves a problem I’ve seen for decades—and gives manufacturers a smarter way to grow in an industry that’s been slow to evolve how it goes to market and connects with customers. It's what drew me to the company and fuels my day-to-day.” Modern go-to-market strategy isn’t just about enabling transactions. It’s about building agile, scalable systems around how customers actually behave—then using that foundation to drive better decisions, stronger relationships, and sustainable growth across even the most traditional segments.