ChatGPT enables direct e-commerce on Etsy and Shopify

OpenAI Rolls Out ChatGPT Instant Checkout via Shopify & Etsy OpenAI is making a move into commerce — users can now complete purchases via ChatGPT itself, thanks to integrations with Shopify and Etsy. For merchants, that means new access routes; for AI, a new monetization pillar. https://lnkd.in/ekSxptjA Strategic lens: This bridges conversational AI with transaction flow. Expect more models to embed “action triggers” into chat UIs. #AICommerce #ConversationalAI #Monetization #PlatformStrategy

The AI retail evolution continues OpenAI Partners With Etsy, Shopify on ChatGPT Payment Checkout. The move opens up a new source of revenue for OpenAI, taking advantage of the heavy user traffic on ChatGPT, in addition to its traditional subscription model. Etsy Shopify OpenAI ChatGPT #retailtransformation #retail #AI #topretailexpert #retailvoices https://lnkd.in/eKY83W5x

Shopping just got a major upgrade. 🛒 OpenAI announced “Buy it in ChatGPT” — letting you search, decide, and purchase products directly in chat. No redirects. No extra steps. Powered by the Agentic Commerce Protocol, this open standard gives merchants a simple way to integrate AI-driven sales while keeping control over payments, fulfillment, and customer relationships. Launching first with U.S. Etsy sellers, Shopify merchants like SKIMS and Glossier are coming soon — and eventually, any brand could join with just a few lines of code. AI isn’t just recommending what to buy anymore… it’s becoming the checkout itself. My wallet? Already nervous. 😅 https://lnkd.in/dQTzvmGf #AI #ecommerce #ChatGPT

AI isn’t just changing how we shop — it’s rewriting the payments flow. OpenAI just launched Buy It in ChatGPT with Etsy (Shopify to follow), letting consumers complete purchases without ever leaving the chat. This turns conversational AI into a point of sale. On the surface, it feels seamless: discovery, selection, checkout, and confirmation all in one thread. But for payments and commerce leaders, this raises bigger questions: What happens when SEO and marketplace ranking give way to AI agent ranking logic? How will fraud prevention, tokenization, and liability adapt when “zero-checkout” becomes the norm? And for merchants, especially high-risk or niche sellers, how do you ensure you aren’t invisible to AI agents deciding what gets surfaced? This move is a milestone in agent driven commerce. The frictionless future is coming fast, but the industry must balance efficiency with transparency, choice, and trust. What do you think — is this the next evolution of eCommerce, or a centralization risk in disguise?

Agentic (or AI) Commerce is becoming mainstream with ChatGPT’s new Instant Checkout with “in-chat” purchases. Perplexity has a similar product and Amazon uses its AI assistant Rufus to help shop its marketplace. This completes the Agentic AI customer journey. At Anewgo, our goal is to use AI to collaboratively find, design, experience and buy new homes online. This marks a major step towards achieving that goal!

First, conversational shopping and now buying in the chat. Instead of traditional “seller’s portals” (where shoppers go to product aggregation sites), conversation channels are becoming “buyer’s portals”where products are brought into personal AI conversations and immediately checked-out from there - by-passing full website visits.

OpenAI’s ‘Instant Checkout’ Lets Users Shop Via ChatGPT: OpenAI has added a new eCommerce component to its popular artificial intelligence (AI) chatbot ChatGPT. The startup on Monday (Sept. 29) announced “Instant Checkout,” a service that lets American ChatGPT make purchases from U.S.-based Etsy merchants plus some sellers on Shopify.  “This marks the next step in agentic commerce, where ChatGPT doesn’t just help […] The post OpenAI’s ‘Instant Checkout’ Lets Users Shop Via ChatGPT appeared first on PYMNTS.com. Stay tuned with us!

OpenAI has just launched Instant Checkout in ChatGPT, starting with Etsy and soon expanding to Shopify. This is more than just a new sales channel: it’s the beginning of Agentic Commerce, where AI agents don’t just recommend products — they complete the transaction for you. The implications? ·       A new way of buying, without ever leaving the conversation. ·       A shift in customer journeys, with discovery and checkout collapsing into a single interaction. ·       New opportunities (and challenges) for every company selling online. This could fundamentally reshape competition, customer relationships, and the role of platforms in e-commerce. A space every company should start watching closely. #AI #Ecommerce #AgenticCommerce #DigitalTransformation #EnablingEvolution https://lnkd.in/dYNzeYKx

Massive implications for every company selling to consumers. If OpenAI can earn consumers' trust, it is set to provide unparalleled speed and ease.