Zach Cutler’s Post

✨ Consumer PR: Visibility, AI & Trust in 2025 The rules have changed—and credibility has never mattered more. Here’s what smart brands are prioritizing: • AI-powered search – Visibility now depends on authoritative content • Trust as currency – Consumers expect transparency and proof, not promises • Strategic storytelling – Consistent, credible narratives drive loyalty • Integrated PR & SEO – Earned media fuels discoverability and trust simultaneously 💬 “Visibility without credibility is just noise.” #ConsumerPR #BrandTrust #EmergingIndustries

The #SocialEast 2025 recap is here, and it's a goldmine of insights for Canadian marketers! The key trends shaping the future of marketing include: AI in Marketing: High curiosity and eagerness to use AI tools for content and insights. Community-Driven Social: Brands are focusing on authenticity and creating spaces where audiences genuinely want to gather. Performance Marketing: Blending creativity with measurable ROI remains a top priority. Read the full takeaways from the Halifax reunion, including keynotes from Arlene Dickinson and practical workshop highlights: https://bit.ly/4o4g4iK

🚀 AI is transforming PR, and fast. JournoLink has launched VOLT, an AI engine designed to supercharge PR agencies and small businesses. From research and client management to press release writing and journalist targeting, VOLT aims to reduce the grind and free teams to focus on creative storytelling and real impact. With 69% of UK PR professionals already using AI tools, the time to explore AI-driven efficiency is now. ⚡ 📖 Read more about how VOLT is helping agencies work smarter: https://ow.ly/iusj50X0Jsr

In a world where AI can churn out 1,000 blogs before breakfast, real human expertise has never been more valuable. Audiences are craving voices they can trust - not polished jargon, but lived experience and genuine insight. That’s why internal experts are fast becoming a brand’s secret weapon in Digital PR. They bring the authenticity algorithms can’t fake, the authority Google loves, and the trust journalists rely on. In our latest post by Lizzy Green we explore how to: 👉 Identify and elevate your internal experts 👉 Use their expertise to strengthen Digital PR and SEO 👉 Keep your brand’s voice unmistakably human in an AI-driven world 🧠 Read the full post: https://lnkd.in/ebs-_HWT

🚀 This Week’s Trending Topics (Oct 20, 2025) From AI creativity to social-first storytelling, this week’s trends redefine how marketers connect and create. Here’s what’s driving conversations: ✅ The ad industry’s pivot back to human creativity ✅ WPP’s $400M AI deal with Google ✅ Australia’s youth social media ban ✅ Unilever’s influencer-led model ✅ Pepper’s AI-native agency launch 💡 Marketing is changing fast — stay ahead of it. 👉 Read the blog. https://lnkd.in/eeCNEiUk #MarketingTrends #DigitalMarketing ===== I have a weekly newsletter with Marketing news with tips I use day-to-day. Sign up and don’t miss out.https://https://lnkd.in/eaP3pyxq

Explainable AI in Advertising (not just “AI does it”) Hook / Lead: “Have you ever asked why a Facebook ad is showing to you? The answer is often opaque yet that’s about to change.” Fact / Insight: Modern ad platforms operate like black boxes: they pick audiences, set bids, and optimize performance without transparency. But new research is pushing for explainable AI models that offer clarity into how ads are decided. Takeaway / Thought: For brands, this matters deeply. When you understand why an ad is performing (or failing), you can make smarter strategic shifts rather than just throwing budget at black-box tools. Question (to spark engagement): Would you invest more in ad spend if the algorithm showed why your ads were winning or losing? #ExplainableAI #AdTech #DigitalMarketing #Transparency #AIinAds

Explainable AI in Advertising (not just “AI does it”) Hook / Lead: “Have you ever asked why a Facebook ad is showing to you? The answer is often opaque yet that’s about to change.” Fact / Insight: Modern ad platforms operate like black boxes: they pick audiences, set bids, and optimize performance without transparency. But new research is pushing for explainable AI models that offer clarity into how ads are decided. Takeaway / Thought: For brands, this matters deeply. When you understand why an ad is performing (or failing), you can make smarter strategic shifts rather than just throwing budget at black-box tools. Question (to spark engagement): Would you invest more in ad spend if the algorithm showed why your ads were winning or losing? #ExplainableAI #AdTech #DigitalMarketing #Transparency #AIinAds

The PR landscape has shifted. Traditional media relations? Still important. But if you're not optimizing for AI engines, you're missing where your audience is increasingly discovering content. We're honored to be featured in HackerNoon's roundup of top B2B PR agencies leading the generative AI revolution. Here's what separates the leaders from the stragglers in 2025: -AI-powered brand monitoring across platforms -Content strategies that serve both human readers AND machine learning models -Building authority in sources that AI engines prioritize The brands winning in this new era understand that earned media is now the most important currency of visibility and that currency is increasingly controlled by AI. #AI #PublicRelations #B2b #FutureOfWork

When I first stepped into social media marketing, it felt like an art form. Every caption, every design, every ad copy had to be thought through... carefully, creatively, and with empathy. Today, Al is changing the game. What once took hours, now takes minutes. Data that felt scattered, now speaks in patterns. Creativity that felt limited, now gets amplified with Al tools. ✴️But here's the twist → Al is not replacing social media specialists. It's evolving us. The human touch - understanding emotions, culture, humor, and relatability is still something Al can't fully replicate. Think of it like this: 👇 Al gives us the brush. Social media gives us the canvas. But it's still us who decide what story gets painted. The future isn't Al vs Social Media. It's Al + Social Media = Smarter, Faster, More Impactful Marketing. Do you agree? Is Al an assistant or a competitor in your workflow? #socialmedia #socialmediaexpert #AI #LinkedInfamily

Your competitors aren't just winning by chance. They're using a data-backed formula. We used AI to reverse-engineer 10 successful Instagram brands and uncover their secrets: optimal posting frequency, visual gaps they've missed, and the exact keywords that drive engagement. The result? A proven content mix of 60% carousels, 25% Reels, and 15% static posts. It's a strategy built on competitive analysis, not guesswork. Save this post if you're ready to use AI to build a smarter strategy. ✅