How O.C. Tanner's innovations boost company culture and recognition

View profile for Zubin Zack

Managing Director- O.C. Tanner- South Asia, Middle East, Africa | Growth, Culture, Capability | Certified Board Director | Builder of High-Performing Teams, Scaleable Businesses, Purpose-Driven Brands & Cultures

We create with clients, for clients. Gen Z and the consumer trends have already shown us the way. From uploading videos on reels, live streams on LinkedIn or FB, engagement levels peaks on TikTok, to content that celebrates everyday wins — people are hungry to be seen and heard. They don’t want to wait for annual reviews or hidden inbox notes. They want appreciation where it matters, in the moment, amplified to the right audiences. More than that every organisation needs to let others know the kind of work happening at their company, they need to identify the level of leadership that exist, the behaviours that define their culture and values and to spiral the positive vibes across the organisation. That’s why our latest innovations — Post a Win, Boost, and Leader Broadcast — feel so powerful. • Post a Win makes recognition visible, public, and contagious. • Boost lets peers amplify it, creating identity and belonging. • Leader Broadcast allows leaders to extend recognition beyond nudges — into the channels and conversations that truly shape culture. https://lnkd.in/d6wEfyXE And here’s the bigger picture: these are just three of eight new capabilities launched in the last three months. Each one rooted in what our research tells us and what our clients need. Because at O.C. Tanner, we don’t build in isolation. We learn from our audience. We let our users lead. 📊 The 2025 Global Culture Report reminds us: • 61% of Gen Z value recognition that’s personal and purpose-driven • Yet 54% say what they receive still feels empty • Only 21% of organizations have recognition deeply embedded in culture — but those who do are 16× more likely to retain Gen Z This is why we design recognition as more than a gesture. It’s a strategy. A framework. A measurable driver of culture and business outcomes. But let’s be clear: tools alone don’t transform culture. Transformation happens when recognition is: ✔️ Designed with intent ✔️ Measured with precision ✔️ Reinforced through education ✔️ Aligned with leadership vision The future of work won’t be built on gratitude alone. It will be built on identity, belonging, and purpose — amplified by recognition that truly matters. #CultureLeadership #RecognitionStrategy #EmployeeExperience #FutureOfWork #OCTanner

  • No alternative text description for this image

Making recognition visible turns everyday wins into contagious culture. Zubin Zack

To view or add a comment, sign in

Explore content categories