8 AD FRAUD PREDICTIONS NOBODY IN ADTECH WANTS TO MAKE - Part 2

2015 was the first year when the advertising industry started to widely talk about ad fraud. It is also the first year when the advertising industry started to understand its own involvement in ad fraud, and saw that no longer it would be possible to pretend that itself was not the one who made the most money out of the rampant fraud in its systems. It does not come as a surprise that few are willing to openly discuss what 2016 may bring.

If you've already read the first part of the article, you can find the second part here: 

https://medium.com/@mikkokotila/eight-ad-fraud-predictions-nobody-in-adtech-wants-to-make-part-2-93705c5b3c5b#.sc1np8pt8

If you have not read the first part of the article yet, you can read it here: 

https://medium.com/@mikkokotila/eight-ad-fraud-predictions-nobody-in-adtech-wants-to-make-part-1-8c33b896b4b

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