The AI-First Operating Model: Rethinking Roles, Processes, and Accountability
Disclaimer
The views presented in this document are entirely my own. They reflect my personal analysis, experience, and aspirations for the future of technology-driven enterprises. This paper is also a way for me to put evolving thoughts to paper on a rapidly emerging topic. As such, some perspectives shared here may prove to be incomplete or even incorrect over time. They are not intended to represent the positions or opinions of any current or former employer or partner.
— Jaco van Staden
Executive Manifesto – The Case for an AI-First Operating Model
Enterprise work is at a pivotal crossroads.
For decades, organizations have been structured around fixed roles, linear processes, and post-fact accountability. These constructs made sense in a world of relative predictability. But today, in an environment shaped by real-time signals, intelligent systems, and constantly shifting business intent, those same constructs are beginning to constrain more than they enable.
The rise of AI offers something far greater than task automation. It offers the ability to embed intelligence directly into the flow of work. Yet too many operating models continue to treat AI as a bolt-on—optimizing individual steps, plugging into dashboards, or automating tasks in isolation. What’s missing is a deeper rethinking: of how work is constructed, how decisions flow, and how people contribute when intelligence is ambient and orchestrated.
That’s the opportunity I want to explore in this article.
Not to discard the operating model—but to reframe it.
To shift the focus from workflow enforcement to intelligent outcome orchestration. To treat flow as the new design unit—with people, platforms, and AI agents working together to sense, steer, and adapt in real time.
Initially, I considered calling this reframing Business Reliability Engineering (BRE), drawing inspiration from the resilience principles in SRE (Site Reliability Engineering). But the acronym “BRE” is already widely used to describe Business Rules Engines and Business Process Reengineering—both of which reflect a worldview rooted in predictability and pre-defined logic.
Instead, I’m introducing a new concept—purpose-built for the age of ambient intelligence:
Intelligent Flow Engineering (IFE)
IFE is a shift from:
It borrows what already works in highly reliable technical systems—telemetry, flow monitoring, adaptive thresholds—and applies it to the full enterprise, across business and technology.
This isn’t just a shift for business operations—it applies equally to how we run IT. The traditional separation between business process and IT service management is breaking down. In an AI-First Operating Model, value flows don’t respect organizational boundaries; they cross between ERP transactions, customer engagement systems, IT support workflows, and machine-led decisions. Intelligent Flow Engineering unites these into a shared, observable, and orchestrated model—where both business teams and IT functions operate within the same flow, measured by outcomes, not ownership.
Because this is what the AI-first world now demands:
In the chapters that follow, I’ll unpack how roles evolve, how traditional processes dissolve into outcome-centric flows, how accountability becomes real-time and observable, and how people are elevated—not replaced—by intelligence systems designed to amplify judgment, direction, and impact.
This isn’t a restructuring of the org chart. It’s a restructuring of how we think about work itself.
A shift away from hierarchies and process maps, toward a model where humans and machines participate together—inside the same intelligent operating flow.
Section 1: From Fixed Roles to Adaptive Capabilities – Redesigning Human Contribution
One of the most immediate impacts of an AI-First Operating Model is the disappearance of fixed roles as the unit of design.
Historically, operating models have been built on clear-cut role definitions: who does what, within which department, and under which manager. These constructs made sense when business environments were stable, and outcomes could be delivered through repeatable tasks. But today, those same definitions often act as barriers—restricting flow, slowing adaptation, and obscuring where human intelligence is most valuable.
In an AI-First environment, work doesn’t flow neatly along hierarchical lines. It flows toward outcomes—often crossing domains, systems, and teams. And within this flow, the most valuable contributions are no longer about task execution. They’re about judgment, orchestration, escalation, and adaptation.
That’s why we need to stop thinking in terms of “roles” and start thinking in terms of capabilities.
What Replaces the Role?
In an Intelligent Flow Engineered enterprise, people operate as flexible contributors to capability clusters that serve evolving outcome needs. These capabilities are fluid and context-aware—shaped by what the flow requires, not what the org chart dictates.
Rather than being narrowly defined by one system or function, contributors engage across the entire value flow—supporting systems, AI agents, and other humans dynamically.
Narrative Use Case: Order to Cash in an AI-First World
In the traditional Order to Cash (OTC) process, tasks are owned by distinct roles across Finance, Sales, Customer Support, and IT. A Sales Rep creates the order. A Finance Analyst manages credit checks. Operations ensures fulfilment. A Billing Clerk generates invoices. A Service Desk intervenes when systems fail.
In the AI-First model, this rigid handoff structure is replaced by a continuous, intelligent flow—visible and adaptable in real time:
Here, humans operate as flow designers, telemetry reviewers, and decision partners, rather than processors of isolated tasks.
Instead of asking, “Who owns this step?” the team now asks, “Where in the flow do we need intervention, intent, or oversight?” This is how roles dissolve and capability-based orchestration emerges.
From Silos to Flow-Aligned Teams
This shift has profound organizational implications. Team design moves from static departmental boundaries to flow-aligned constructs—capability pods that assemble around value streams like:
These pods are not project teams or temporary squads. They are persistent orchestration layers, composed of people and systems working together to manage value as it happens.
In this model:
Rethinking Roles in a Multi-Vendor Environment
These shifts also reshape how organizations collaborate with service providers, system integrators, and BPO partners. Traditionally, vendors were contracted around SLAs for specific functions or tasks—often mapped to rigid roles or support layers. In an Intelligent Flow Engineered model, value isn’t measured by task completion, but by flow stability, exception handling, and real-time contribution to outcomes.
This means:
For service partners, this is both a challenge and an opportunity. The delivery model must evolve from labour arbitrage to orchestration participation—where value is co-created in real time and measured through observable contribution to business outcomes.
Elevating the Human Contribution
This is not a story of replacement—it’s a story of elevation.
People will no longer be tasked with manually coordinating actions that systems can manage. Instead, they’ll be focused on shaping intent, interpreting ambiguity, and designing flows that can learn and adapt over time.
The traditional question of “What’s my job title?” gives way to “What outcomes am I accountable for guiding, and what capabilities do I bring to that flow?”
In short: your role is no longer a box on a chart. It’s a node in an intelligent, evolving system of outcomes.
Section 2: From Process-Centric to Outcome-Centric Flow – Designing for Movement, Not Maps
The traditional enterprise runs on processes—predefined, documented sequences of tasks designed to produce a consistent result. These processes are often visualized in swim lanes, process maps, or SOP manuals. They’ve been the foundation of how we organize work, structure systems, and manage performance.
But in an AI-first world, these rigid, pre-coded paths start to collapse under the pressure of complexity, variability, and speed. They can’t adapt fast enough. They can’t account for real-time signal. They can’t flex with intent.
What replaces them isn’t chaos. It’s flow—a new design paradigm centred on continuous, observable movement toward outcomes.
The Shift from Process to Flow
In this new model:
A flow is not a straight line. It is a network of possibilities—observable, steerable, and accountable in real time.
And critically: flows don’t care about function boundaries. They traverse departments, platforms, and vendors. A flow can begin in customer behaviour, run through predictive inventory, trigger fulfilment orchestration, and end in an automated service resolution—all while remaining visible and tuneable.
Narrative Use Case 1: Issue to Resolution in an AI-First World
Let’s take the classic ITIL “Incident Management” process, typically seen as a linear progression:
This map looks tidy, but the real world is anything but. Issues surface in multiple systems. Detection lags. Context is missing. Escalations get stuck. Ownership is unclear.
In the AI-first flow model:
The result? No ticket queues. No waiting for Tier 2. Just a live, observable flow of detection, resolution, and learning.
Narrative Use Case 2: Plan to Produce in a Flow-Aligned Supply Chain
In a traditional supply chain, production planning is separated from procurement, inventory, maintenance, and shop-floor execution. Each stage is tied to a departmental system and governed by its own SOPs. The result: delays, handoffs, and latent bottlenecks.
In an AI-First Flow Model:
This isn’t just integration. It’s orchestration—of humans, systems, and intelligence working in concert.
Visual: Process Map vs. AI-First Flow
Why Flows Win
Flows are not just better designs—they are better governance models.
They allow organizations to:
In this model:
The End of Workflow Thinking
Process thinking asked:
“What’s the optimal path?”
Flow thinking asks:
“Where is the value trying to go—and what’s preventing it?”
And once we ask that question, we no longer design for control. We design for movement—with accountability, observability, and intelligence embedded from the start.
Section 3: Accountability in an AI-Augmented World – From Reporting to Real-Time Responsibility
In traditional organizations, accountability is retrospective. It’s based on reports, dashboards, and post-event analysis. It is embedded in static structures—roles, RACI charts, escalation paths—and measured in cycles: monthly reviews, quarterly KPIs, annual scorecards.
But in a world of intelligent flows and real-time orchestration, that kind of accountability is simply too slow. By the time something is measured, it’s already broken—or worse, invisible.
What’s needed is not just faster reporting. It’s a complete shift: From reporting accountability → to embedded observability. From role-bound responsibility → to outcome-bound telemetry.
The Nature of Accountability Changes
This shift isn't about removing ownership—it's about evolving how ownership is expressed and activated.
In an AI-First Operating Model:
In this model, accountability isn’t a static obligation—it’s a dynamic behaviour embedded into the operating model itself.
Clarifying the Role of the Nudge
In this new environment, a key behavioural mechanism is the nudge.
A nudge is not an alert or a warning. It is a subtle, context-aware intervention—generated by telemetry or AI orchestration—that surfaces in the flow to guide behaviour, trigger intervention, or elevate awareness without requiring full escalation.
Examples include:
Nudges replace the need for micro-management or policing. They allow accountability to be proactive and lightweight, not burdensome.
Narrative Use Case: Order-to-Cash Governance in a Flow-First Model
In the classic OTC model, accountability is siloed:
But what happens when:
Everyone points to someone else. Ownership is fragmented. Visibility is partial.
In an IFE-aligned model:
Visual: From RACI to Real-Time Accountability
The traditional way of managing accountability—via RACI charts and escalation matrices—assumes predictability, siloed teams, and structured handoffs. In contrast, the AI-first operating model requires accountability to be dynamic, shared, and observable.
Observability as a Governance Layer
Observability has traditionally been viewed as a technical function—monitoring IT systems, APIs, and services. But in the AI-First Operating Model, observability becomes a business and operating principle.
It allows flows—both technical and business—to be:
This means:
In short: observability replaces surveillance with situational clarity.
The Future of Performance Management
What does this mean for how we measure teams and individuals?
And just as Site Reliability Engineers use Error Budgets and SLOs, Flow Stewards will use:
These metrics aren’t about volume—they’re about value, reliability, and trust in the system.
Accountability Without Blame
This model does not turn every employee into a control point. Instead, it distributes intelligence and elevates decision-making to the right level, at the right time.
When something breaks, we don’t ask, “Who’s to blame?” We ask, “What broke in the flow—and how can we build in resilience?”
This is how accountability becomes a live, participatory layer of the operating model—and how trust is built not through inspection, but through shared visibility.
Section 4: Human-Machine Collaboration – Designing for Augmented Teaming
As AI moves from a tool to a teammate, the nature of collaboration itself changes.
It’s no longer just about who does what—but how humans and machines co-create value, when agents take the lead, and where humans intervene with judgment, empathy, or escalation authority. In an AI-First Operating Model, collaboration is not a handoff—it’s a symphony of situational strengths.
Designing for Collaborative Intelligence
True human-machine teaming doesn’t start with the AI model. It starts with human context.
We design for collaborative intelligence by:
This model isn’t about humans supervising machines—or the reverse. It’s about building mutual awareness, complementary contribution, and adaptive control.
Verbal Illustration: The Human-Machine Teaming Stack
1. Execution Layer: AI agents take autonomous action based on defined flows (e.g., invoice posting, initial ticket classification).
2. Intervention Layer: Agents signal for help when thresholds are breached, or ambiguity arises. Humans step in with judgment.
3. Collaboration Layer: Pods of humans and agents co-orchestrate decisions—sharing inputs, co-analysing signals, and escalating only when truly needed.
4. Coaching Layer: Humans give feedback on AI decisions (e.g., correction, reclassification, exception tagging), improving the system over time.
5. Governance Layer: A blend of policy, observability, and human oversight ensures that teaming respects boundaries, compliance, and ethical safeguards.
Traditional Roles vs. AI-Teamed Roles
As roles evolve in the AI-First Operating Model, the distinction is not simply about automation or offloading work to machines. It's about reimagining the unit of contribution, moving from task executors to intelligent collaborators.
In traditional operating models, individuals operate within predefined roles and responsibilities—defined by org charts, performance reviews, and job descriptions. Collaboration is formalized and often slow, with hierarchy acting as the default method of coordination.
In contrast, AI-teamed roles emerge as dynamic and flow-driven. Individuals engage based on situational relevance, not fixed structure. They work alongside AI agents, telemetry layers, and orchestration engines that augment their capacity to contribute meaningfully and contextually. Here, the role is not defined by what you do, but by how you help the flow succeed.
This shift empowers human workers not to be replaced, but to be elevated—acting as decision-makers, orchestrators, and curators of context in complex and intelligent ecosystems.
Cross-Enterprise Impact
The benefits of AI teaming aren’t confined to internal teams. When deployed across vendor ecosystems, multi-party processes, and BPO engagements, it enables:
In multi-vendor environments, this model replaces finger-pointing with flow responsibility, creating a shared sense of purpose across the ecosystem.
Section 5: From KPIs to KVIs – How We Measure What Matters
In an AI-First Operating Model, what we measure is no longer just a reflection of performance—it actively shapes how work happens, where attention flows, and which outcomes get reinforced. For decades, organizations have relied on Key Performance Indicators (KPIs) that measure effort, activity, or adherence to predefined thresholds. But these were born in a world of linear processes and siloed reporting.
AI changes the landscape. It introduces signal, telemetry, and real-time flow awareness. With that comes a shift in logic—from performance proxies to Key Value Indicators (KVIs) that directly reflect business value, systemic health, and trust.
This is not just new data. It’s a new philosophy:
From measuring productivity → to sensing contribution. From tracking volume → to tracing value.
What is a Key Value Indicator (KVI)?
A KVI is not simply a smarter KPI. It’s a value-centric telemetry layer that tells you whether your system is doing what it’s designed to do: deliver outcomes reliably, ethically, and with minimal friction.
Key traits of KVIs:
A well-designed KVI shifts the organization’s focus from effort to impact—from managing work to orchestrating value.
Use Case: From SLA to KVI in IT Service Management
In traditional ITSM models, performance is governed by Service Level Agreements:
These KPIs focus on timeliness and output—but often fail to measure true experience, effectiveness, or trust.
Now, let’s reimagine the same ITSM operation through a KVI lens:
This view reveals how healthy the service flow is, not just whether it ticks boxes. It brings to light whether agents, humans, and systems are working together to sustain reliability, rather than just closing tickets.
KPI vs. KVI Thinking
Before introducing the table, here’s the framing:
KPI thinking is based on the assumption that performance is local and can be improved by optimizing isolated metrics. KVI thinking assumes that value is systemic—and must be measured across flows, not functions. The table below illustrates this evolution in logic:
This transition is not just semantic. It reorients how businesses govern, where they invest, and how they define success.
Making KVIs Actionable
To avoid KVIs becoming just another dashboard layer, they must be operationalized inside the flow itself:
Ultimately, KVIs become the eyes and ears of the intelligent enterprise, surfacing not just whether something was done, but whether it was worth doing.
Section 6: Designing Intelligent Flow Engineering (IFE)
In traditional organizations, “process” meant predefined sequences and hard-coded handoffs. In AI-first enterprises, those assumptions collapse under the weight of complexity, speed, and intelligent agents.
Enter Intelligent Flow Engineering (IFE)—a new discipline for designing, orchestrating, and evolving value streams powered by telemetry, agentic AI, and dynamic accountability. Where traditional process engineering optimizes tasks, IFE engineers trustable flows that adapt in real time, operate across humans and machines, and embed governance into the flow itself.
If KVIs are the sensors of the modern enterprise, IFE is the architecture that puts them to work.
Why IFE, Not Just BRE
We initially explored the term Business Reliability Engineering (BRE)—mirroring the resilience logic from SRE. But BRE already exists in other domains, and the scope of this shift demanded something broader. So, we introduce Intelligent Flow Engineering (IFE), a term not yet in use and purpose-built for the AI-first era.
IFE is where multiple previous articles and ideas converge:
IFE becomes the formal structure to design this new way of working.
What Makes a Flow Intelligent?
IFE replaces “process automation” with a dynamic, multi-layered capability:
The IFE Architecture Explained
An intelligent flow architecture consists of five interlinked layers that bring together data, AI, human oversight, and governance:
Together, these layers form a programmable nervous system for adaptive execution.
End-to-End Example: Procure-to-Pay (P2P)
Let’s take a commonly outsourced process—P2P—and apply IFE thinking:
Legacy P2P:
IFE-Powered P2P:
This isn’t process automation. It’s value stream reliability engineering, driven by signals and shared intelligence.
Why IFE Matters to the Operating Model
In multi-vendor environments—whether with BPOs, SIs, or platform providers—no single party owns the full flow. Without a shared trust fabric and an orchestration layer, accountability falls apart.
IFE enables:
This reframes the operating model—not just for business, but for IT, vendors, and platforms. IFE is how modern enterprises build coherence across chaos.
Section 7: Designing for Trusted Execution at Scale
As enterprises shift from linear process models to fluid, AI-orchestrated flows, a new question emerges: How do we trust what’s happening at scale—especially when it’s no longer being controlled directly by humans, or even a single system?
Trusted Execution isn’t just about preventing failure. It’s about enabling confident action across increasingly autonomous, multi-agent, and cross-organizational landscapes. It requires telemetry-rich environments, real-time accountability, and human-machine oversight by design.
This is not just an IT challenge. It’s a foundational pillar of the new AI-First Operating Model—and the mechanism through which enterprises build systemic reliability in a world of intelligent agents, adaptive flows, and federated control.
From Assurance to Signal-Based Trust
In traditional operating models, trust was post-facto:
But in agentic environments, speed and autonomy demand a different response. As we outlined in earlier sections (e.g., KVIs and Flow Telemetry, IFE, and Agentic Orchestration), trust now needs to be measured, sensed, and acted upon in real time.
Trust becomes:
In this world, telemetry isn’t monitoring. It’s governance.
Constructing the Trust Fabric
To enable trusted execution, enterprises must build what we call a Trust Fabric—a dynamic, telemetry-driven system that operates beneath and across all flows. It is not a central authority, but a distributed mechanism for maintaining systemic integrity.
Key Elements:
Expanded Use Case: From SLA Compliance to Trusted Flow Execution in IT Ops
Let’s go beyond simple incident SLAs and walk through a real-world transformation scenario:
Traditional Model:
Trusted Execution Model (AI-First):
This is not incident management—it’s signal-resilient orchestration across flows, humans, and systems.
Multi-Vendor Execution Needs Shared Trust Logic
As highlighted in our earlier Breaking Silos article, enterprises rarely operate in isolation. Value flows traverse multiple actors: hyperscalers, BPOs, SaaS platforms, internal functions.
IFE and Trusted Execution reframe this world:
This creates a network of co-managed flows, bound not by paperwork but by trust signals and shared telemetry.
A New Compliance Architecture
Traditional GRC teams were often left catching up to innovation. But in an AI-first operating model:
It’s the beginning of Flow-Native Compliance—where risk mitigation is embedded, not retrofitted.
Section 8: Conclusion – A New Compact for the AI-First Enterprise
We are no longer operating in an era defined by incremental automation. What lies ahead is a wholesale redesign of the operating model—where intelligence becomes ambient, roles become dynamic, and accountability becomes real-time. But to lead in this new age, enterprises must do more than adopt new tools. They must form a new compact: between humans and machines, between business and IT, and between the enterprise and its ecosystem of partners.
A Compact Grounded in Trust, Intelligence, and Purpose
This AI-first compact is built on foundational shifts we’ve explored throughout this article:
These aren't theoretical models. They're already emerging in leading enterprises—those who treat their operating model not as a constraint, but as a source of strategic agility.
The Human Role is Not Shrinking—It’s Evolving
We must be direct: AI will replace many repeatable, low-leverage tasks. But this is not a reduction of human value—it’s a reallocation of human potential. In fact, the AI-first enterprise places more responsibility on human judgment, creativity, stewardship, and ethics.
From flow stewards to orchestration designers, from value engineers to trust governors—new roles are emerging. These are not job losses; they are identity shifts.
From Fragmented Functions to Intelligent Ecosystems
The AI-first operating model dissolves functional silos. It reimagines IT and business not as distinct units, but as co-creators of adaptive infrastructure. Multi-vendor ecosystems are no longer coordinated via rigid contracts but governed through shared telemetry, KVIs, and real-time feedback loops.
We’ve seen this evolve in domains as diverse as IT Ops, Finance, and Supply Chain—where intelligent agents now work across providers, applications, and geographies with a common logic of trust and value.
The Strategic Mandate
The AI-first operating model isn’t a framework to implement. It’s a new way of being—a shift in how enterprises sense, decide, and act. It’s how we move from managing people and systems to orchestrating intelligence and trust at scale.
This is a call to architects, operators, executives, and stewards across every enterprise function: Don’t digitize the old. Redesign for what’s emerging.
The compact is clear:
The future isn’t waiting. It’s already being orchestrated. The question is: are we ready to trust, team, and transform?
Executive Leader || Global Data, AI & Analytics Transformation || Enterprise & Board Advisor || BFSI & GCC Strategy || Founder & Managing Partner || Harvard SELP | MIT | IIMC Alum
4moBrilliantly articulated! The shift from rigid control to adaptive intelligence is long overdue. The real transformation lies in reimagining workflows—not just automating them—and in designing systems where AI amplifies human judgment, not replaces it. Eager to dive into your article!
VP | Business Transformation | Shared Services | P&L Management| Sourcing | Finance | Supply Chain
5moWell put, Jaco