The Ancient Algorithm: When 5,000-Year-Old Wisdom Meets New Age AI

નૂતન વર્ષ અભિનંદન (Nutan Varsh Abhinandan) | नूतन वर्ष अभिनन्दन

Launching ShubhAI the day after Diwali - an auspicious new beginning.

A product manager asked me last week: "Why do some launches work while others flop despite perfect execution?"

I've launched four products at AI Guru. Two crushed it. One struggled. Same team, same resources, same market.

The only difference? When we launched them.

Today is special for millions: Gujarati New Year (Bestu Varas), Jain New Year, and Nepal Sambat - all celebrated the day after Diwali, marking Vikram Samvat 2082.

Perfect timing to launch ShubhAI (shubh.live) - a tool that brings Vedic timing wisdom into your workflow.

The Timing Blindspot

We optimize everything: messaging, positioning, features, pricing.

But we barely think about when.

Ancient Vedic practitioners divided each day into 16 time windows. Each with different favorable outcomes:

• Amrit - New beginnings, big decisions
• Shubh - Business meetings, negotiations
• Labh - Financial decisions, contracts
• Char - Travel, movement
• Kaal - Better to wait

Modern chronobiology research backs this up: judges give more favorable rulings in the morning, surgical outcomes vary by time of day, decision quality changes with energy levels.

Different tradition, same insight: timing affects outcomes.

A quick note: ShubhAI is rooted in Vedic tradition. You don't need to share these beliefs to use it - think of it as one framework among many for being more intentional about timing.

What I Built

ShubhAI makes ancient timing wisdom practical:

✅ Location-aware calculations - Real sunrise/sunset for your city

✅ Visual timeline - Color-coded windows (green = go, red = wait)

✅ AI assistant - Ask "When should I schedule my investor pitch?"

✅ 100+ cities globally - Works anywhere

✅ Install on mobile - Add to home screen, works like a native app

✅ Free, no signup - Just open and use

How To Use It

You don't need to "believe" anything:

High-stakes meeting?

• Check the timeline
• Schedule during "Shubh" windows
• Best case: ancient wisdom helps. Worst case: you picked afternoon when both parties have energy.

Big decision?

• Ask ShubhAI: "When should I sign this contract?"
• Get specific time windows
• Use as one data point among many

Launch planning?

• Find "Amrit" windows (new beginnings)
• Schedule then
• Worst case: you avoided Friday afternoon when nobody pays attention anyway.

Why This Matters

My grandmother checked her Panchang daily. Knew exactly when to start projects, schedule meetings, make decisions.

I wanted that wisdom without the complexity.

This is my first consumer product (vs B2B like StrategyAI, DubLabs). It's an experiment: does making ancient timing wisdom accessible actually help modern professionals?

Phase 1: Launch and gather feedback (today) Phase 2: Track patterns - do users report better outcomes? Phase 3: Calendar integration (Google/Apple) Phase 4: Expand to other cultural systems (Chinese, Mayan)

Try It Now

Visit shubh.live and ask:

• "When should I send this important email?"
• "Is now a good time for deep work?"
• "When's the best window for my client call?"

Free to use. No signup required.

P.S. - Launching a timing tool on the day after Diwali, when millions celebrate new beginnings? That's either very smart or very meta. Maybe both.

P.P.S. - Using modern AI to make 5,000-year-old wisdom accessible feels exactly right for where we are: rediscovering old knowledge with new tools.

Happy Gujarati New Year to those celebrating (and Jain New Year, and Nepal Sambat!). To everyone else: maybe today's a good day to try something new. According to ShubhAI, at the time of posting this article is "Shubh" - perfect for sharing good news.

Try it: shubh.live

Ritesh Vajariya CEO, AI Guru | Ex-AWS, Cerebras, Bloomberg Building tools that make professionals 10x more valuable