Big Food Take Notice: Whole Foods Is Open For Your Business
The doors at Whole Foods are open wider than ever before to more mainstream, national brands. Why? The more centralized buying practices Whole Foods is adopting means regional and local brands will likely command less shelf space going forward. Larger CPG’s, who are set up to thrive in a centralized planning and buying system, are positioned to win. http://bit.ly/2hkfnCP
Driving commercial growth through applied behavioral science
7yAgreed. I suspect the large mfr brands already in distribution (Kellogg: Kashi, Gen Mills: Cascadian Farmd, MARS: Seeds of Change, etc) will be the first to benefit, as they already have established presence and relationships. Pricing strategy is an open book at this point, as Amazon's going to force WF to rethink their historical playbook there.
Senior Account Manager | Driving Growth for Natural Products & Wellness Brands| Strategic Client Solutions
7yIt will be interesting to see how the acquisition impacts pricing/profits/strategy for leading brands already carried at Whole Foods. And how this ultimately shakes out in terms of pricing for the consumer...