🧼 Clean Up Your GA4 Account

Hey Chatters! Don't know about you, but we're looking back and asking how it's possibly been 5 years since GA4 launched 🫠 In honor of the past half-decade, here's some content to help you improve your GA4 use - our free guide and an article on how to deal with all that unassigned traffic.

On top of that, it's the usual AI chatter, plus advice from a CEO on balancing human connection and AI at work. Let's hop to it!

What We're Chatting About...

🙊 The limits of AI search

👀 Measuring your brand citations by AI

🚗 How to rename unassigned traffic in your GA4 account

📚 Our beloved free guide on GA4 for marketing reporting

📊 Leveraging AI in 2026 as an Agency

2026 marks a pivotal moment where artificial intelligence has become the cornerstone of successful agency operations. Smart agencies are no longer experimenting with AI. They’re mastering it to deliver unprecedented results for their clients.

Read Ignite Digital's guest blog post on how to prepare your agency for 2026 with AI. 

Read time: 4 minutes

👉Read the blog

P.S. We're hosting a virtual event with Ignite Digital November 4th called The AI & SEO Growth Blueprint! Early-bird registration is open.

👉🔥Register now!

💸If You're Not Texting Your Customers, You're Missing Out

Michael Barnett never planned on founding a company built on CTM's software. But when COVID-19 hit, Michael and his company, Bipath, decided to pivot and build ContactCloud, a fast-growing omnichannel communications company.

Their focus? Automating communication channels.

But while offering integration and strategy services, Michael found his clients were looking for one feature in particular: texting.

Read our case study on ContactCloud and discover why you should be texting your customers yesterday.

👉Read the case study

⚖️ A CEO's Balancing Act

Whether you’re an enthusiastic adopter, a reluctant participant, or cautiously optimistic about AI’s role in your industry, Search Engine Journal's Jenise Uehara has some advice.

 Watch or listen now to find out how this CEO balances tech and human connection in 2025 and beyond.

 Listen time: 37 minutes

🎧 Listen on Spotify

🎧 Listen on Apple Podcast

📚 Read the blog

⭐️⭐️⭐️⭐️⭐️ Customers on Google Love Us

Been a customer since 2010 and can tell you great service is part of the culture.

CTM truly wants to help you use their tool set to get the insights we need as Marketers. The Help Desk and Pro Services consultants have been consistently great to work with over the years. Highly recommend.

That's a wrap, folks!

👉Got questions about what our conversation intelligence tools can do for you?

Find out when you book a demo or connect here on LinkedIn with Partner Lead Bryan McKinstry !