Customer experience in advertising.

It's reported that the average person is served around 5,000 ads per day, any business using advertising techniques such as interruption, repetition, and brute force are becoming less effective. Consumers (B2B included) don't want to be bombarded with faceless advertising anymore. Just look at banner blindness, services like Pandora and the rise of people using ad blockers, 22% of internet users in the UK use them.

For marketing and advertising to make an impact, we must change our approach and think beyond CPC and impressions, we must offer value on a human level.

I recently discussed how we’re doing this at Rawnet with Lucy Mann, founder of Gunpowder Consulting, in an episode of their monthly podcast Small Spark Theory.

I am in the process of understanding our customers and how they value their current experiences when working with us in order to improve our marketing and their experience with the agency as a whole.

The podcast includes what we’re doing, how we’re doing it, the challenges I’ve faced and the opportunities available. You can listen to the full podcast here.