DTNA’s Transform 2 Sell Event Highlights Digital Customer Solutions Using an Innovative Virtual Approach
Daimler Truck North America
As the world's first commercial vehicle manufacturer, we're leading the charge through technological innovation.
Our aftermarket parts sales and marketing team hosted its annual Transform 2 Sell event, a summit with our dealer parts sales staff and our supplier network. The event featured keynotes from our Aftermarket executives and interactive live training sessions covering a wide variety of parts topics. The event’s primary message of digital transformation was anchored by our suite of digital tools, with ExceleratorParts.com in the forefront of the discussion as our one-stop shop for all DTNA Parts.
One of the truly innovative features of this year’s event was its virtual tradeshow, which consisted of a vast network of video chat rooms where our dealer parts staff could connect 1-1 with marketing program managers and suppliers. All dealers and suppliers were also given access to event forums to share best practices and to network with their counterparts across North America.
“Feedback from the event has been overwhelmingly positive,” commented @Rich Simons, General Manager of Aftermarket Parts Sales and Marketing. “The industry is changing rapidly, and we cannot afford to lose any momentum. It’s critical that we do everything in our power to innovate new ways to safely collaborate so that we can transform our businesses to better meet our customers’ needs.”
Throughout the week we had over 1,300 registrations, with the tradeshow racking up 12,000 visits across 40 virtual booths. We appreciate our dealer and supplier partners for their unparalleled level of engagement at this event. We are committed to working together with our partners to improve the customer experience and to drive the uptime revolution.
Seeking New Opportunities
4yConsider adding fleets to something like this.
OES Field Sales Manager at Meritor
4yGreat show, lots of dealer visits to the Meritor booth. Thank you Team DTNA!
Vice President Aftermarket - North America
4yIt was a great innovative event. Congratulations Daimler Team!
Region Manager at Daimler Trucks North America
4yKudos to all that been involved in the organization of this successful virtual event !
I’m a data scientist with a strong focus on time series analysis, regression modeling, and survival analysis.
4yWorking alongside our partners with the customer in mind, together, we transform the industry and keep the world moving.