Free template: How to draft your own engagement personas
Go Vocal (formerly CitizenLab)
A digital engagement platform to make public decision-making more inclusive, participatory, and responsive.
Hi there,
If you’re reading this email, it’s likely you’re all too familiar with the challenges of trying to reach diverse groups in your community.
Some are easier to engage than others: the ones who show up to all the meetings, or have high levels of digital literacy. While other groups face more barriers.
It’s important to carefully consider the needs and priorities of your community members. But getting inside the heads of the groups you’re less familiar with can be tough.
That’s why we’ve developed a handy one-pager to help you get to know the different engagement personas or archetypes in your community, so you can meet them where they are with targeted engagement. Download the template for free below, where you’ll also find an inspiring story on streamlining engagement in London, plus an interview with a mayor leading her city’s engagement from the top.
Happy reading,
The Go Vocal Team
Free template: Map out your engagement personas
Let’s get to know some of those underheard groups in your community. With our free one-pager, you can quickly map out the accessibility needs, challenges, and opportunities of each group, for more strategic community engagement.
Engaging a more diverse set of residents
Now you have your engagement personas sketched out, it will be much clearer which groups need some more attention, or where your engagement could use a boost.
Ready for our hottest tips on engaging diverse groups? In this article we’ve got 6 actionable strategies that help to ensure diverse representation in your engagement projects.
CASE STUDY: Streamlining engagement in the London Borough of Lambeth
When the London Borough of Lambeth reviewed its community engagement practices, they identified a critical challenge: fragmentation. Teams across the council were using multiple tools without a central system to coordinate efforts or share insights.
By switching to Go Vocal, Lambeth exchanged disconnected processes for more considered, streamlined, functional engagement. One year on, the team’s happier than ever – and more connected to their residents.
PODCAST: How a tuned-in mayor baked engagement into the heart of her city
Reflecting on two terms in office in our latest podcast episode, Mayor of Lancaster, Pennsylvania Danene Sorace says that engaging residents in the decisions that affect their lives has helped grow their trust, ensuring that engagement isn’t just a campaign, but part of the city’s culture.