From Ageism to Agency: The 50+ Leadership Reboot

In the last article in my Behind the Glamour series, we looked squarely at the quiet crisis happening in fashion and business in general: Ageism.

A pattern of marginalizing—sometimes subtly, sometimes brutally—the very people who helped build the brands we now celebrate.

But there’s another story happening in parallel. One I see unfolding in almost every coaching conversation I have with experienced leaders.

And it goes something like this:

“I gave 25+ years to this industry. I built teams, grew brands, pulled off the impossible. I sacrificed weekends, health, sleep, and Self. Now the question isn’t, ‘How do I get back in?’ It’s: ‘How do I want to show up next—on my own terms?’”

That’s the shift.

We’re not just talking about people being pushed out. We’re talking about people choosing not to go back in the same way.

The Great Redefinition: Choosing Power, Not Just Positions

There’s a certain moment that happens in your 50s. You stop needing validation from the title, the invite, the seat at someone else’s table.

You start asking: Does this still make sense for who I’ve become?

That’s not resignation. That’s clarity.

I’ve seen incredibly accomplished leaders—former CMOs, creative directors, global merch leads—quietly walk away from the big jobs. Not because they can’t still do them. But because they finally realize the cost is too high and the reward too thin.

They want work that energizes, not depletes. They want impact, not just input. They want to bring their full Self—not just the version the brand wants to see.

And perhaps most importantly, they want flexibility without being sidelined. Because the story we’ve been told—“you’re either in the C-suite full-time or you’re out of the game”—is outdated and false.

Opting Out of Being Overlooked

Let’s be honest: the industry doesn’t quite know what to do with leaders over 50—especially women. You either get lumped into the “too senior, too expensive” category, or you’re asked to take a backseat and support “the next generation.”

And while mentoring is powerful, it’s not the same as being heard. It’s not the same as leading.

So when I hear people say, “I’m going fractional,” I don’t hear that as a downgrade. I hear it as a declaration: I will work. I will lead. But I will not shrink.

The Rise of Fractional Leadership: Smart, Strategic, Sustainable

What if companies stopped pushing out senior talent just to save a buck and instead, thought about using that same talent in a better way?  Enter fractional leadership.

Instead of losing decades of expertise, brands can now buy it by the hour—aligning spend with impact.

Business Insider calls it “the future of work”: “You’re engaging seasoned operators to solve real problems at high-leverage moments… founders will feel that difference immediately”. Business Insider

And Inc. highlights that fractional leaders aren’t stopgap fixes—they bring targeted expertise that can transform operations, spark innovation, and drive sustainable growth Inc.com.

The rise is real: LinkedIn mentions of “fractional leadership” exploded from around 2K in 2022 to over 110K in 2025, with top firms reporting 150% growth in fractional "twin roles" like CFOs, CMOs, and COOs The Times.

So what is fractional leadership?

It’s not consulting lite. Not gig-economy hustle. It’s a highly strategic, flexible way to match experience with evolving business needs. It’s having senior exec talent embedded in areas of the business that matter most, without full-time overhead.

In sectors like fashion, lifestyle, and creative industries—where pace, seasonality, and pivots are constant—it’s a perfect fit.

Need to:

• Revamp brand strategy in 90 days?
• Steer a founder-led team through scale?
• Guide AI adoption with brand integrity and ethics?
• Mentor a rising creative leader into C‑suite role?

A fractional exec delivers. No office politics. No hand-holding. Just pure impact.

We Are The Board: Making Senior Talent Flexible, Visible, and Powerful

One platform setting the gold standard here is We Are The Board.

They’ve built something powerful: a network of senior leaders who aren’t fading away—they’re stepping into a new era of work on their terms. And they’re reimagining what leadership can look like for executives with decades of experience—and connecting that power to companies who actually know how to use it.

Their edge?

• A carefully vetted network of accomplished leaders
• A deep understanding of fashion, beauty, retail, lifestyle, and creative industries
• A shared vision for what transformational leadership can be—when it’s flexible, strategic, and trusted

It’s embedded expertise—delivered in a way that’s actually sustainable for everyone involved. What I love about We Are The Board is that they’re not just placing talent—they’re redefining the terms under which brilliance is allowed to work. They’re challenging outdated ideas about how and where leadership should show up. By bringing together seasoned experts, they give brands a smarter way to innovate, solve real problems, and grow—while creating space for experienced people to add value, lead, and work on their terms.

What Comes Next? A Different Kind of Power

The most exciting shift I’m seeing right now?

A generation of seasoned leaders—especially women—looking at their so-called “final chapters” and saying: No thanks. I’m just getting started.

They’re not quietly fading into the background. They’re flipping the script.

They’re:

• Launching their own ventures
• Stepping into fractional C-suite roles
• Coaching and mentoring with clarity and intention
• Joining (and leading) boards
• Designing the kind of leadership culture they always wanted—but never quite saw

And here’s what makes it powerful: They’re doing it without waiting for permission, validation, or a neatly wrapped job title. They’re choosing impact over ego. Flexibility over burnout. Alignment over outdated prestige.

They’re not done. They’re just done doing it the old way.

A Challenge to the Industry: You Don’t Have to Lose This Talent

To the decision-makers out there: you don’t have to lose this generation of leadership. You just have to stop forcing them into a mold that no longer fits.

Start asking:

• Can this role be shared, phased, or structured differently?
• Can we rethink “full-time” as “full-impact”?
• Can we design for contribution, not just control?

Because the truth is: experience isn’t a burden. It’s fuel—if you know how to use it.

So let’s build a future where leaders over 50 aren’t seen as winding down… but as leveling up. Let’s stop framing wisdom as a cost—and start recognizing it as a competitive edge.

Let’s design roles, companies, hierarchies, org charts and cultures where brilliance doesn’t expire, and where we make space for senior executives to apply their expertise in new and flexible ways. 

Because Here’s What’s True:

There is a wave of 50+ leaders out there who are choosing to work and lead differently. Not because they have to. Because they can. They’re ready to bring depth, resilience, clarity, and fierce creativity into the rooms that are willing to have them.

Fractionally. Flexibly. Fully. We just need to invite them back in—on better terms.

Let’s build the kind of leadership culture where experience isn’t seen as expensive—but as essential. Because if we want the future of business to be smarter, more human, and more sustainable…

We’re going to need every ounce of that wisdom.

Ready for What’s Next?

If any of this resonates with you—if you’ve been rethinking what leadership looks like at this stage, or wondering how to build something that’s more aligned, more energizing—know this:

You’re not alone. You’re not behind. And you’re not done.

More and more, I see leaders choosing purpose over pressure, impact over optics, and sustainability over burnout. Some are exploring fractional roles. Others are launching their own thing. Many are just beginning to reimagine what power and influence can look like—now, and on their terms.

And if you’re navigating that same question—what’s next, and how do I lead it?—know that there are people (myself included) who are here to help you figure it out.

Because this isn’t the end of anything. It’s the start of something you get to shape.

#LeadershipReimagined #AgeismInTheWorkplace #FutureOfWork #ModernLeadership #WorkOnYourTerms #WeAreTheBoard #FractionalLeadership