Get the Best Results from Email Marketing
Contrary to popular belief, email marketing isn’t old-fashioned, and it isn’t dead. In fact, a recent study by the Radicati Group found that nearly 269 billion emails were sent in 2017. Email marketing is still very much alive and has the potential to radically improve your business. In this post, we’ll discuss the ENDREA way to make sure you get the best results from your next email campaign.
Keep Your Opt-In Front and Center
Banishing your email opt-in to the footer of your website is one of the biggest mistakes you can make when it comes to email marketing. Few people scroll all the way to the bottom of a page. Instead, consider using a lightbox popup or a welcome gate in order to encourage people to sign up for your list. Offering a great freebie is another way to get more sign-ups.
Write A Great Subject Line
Your email campaign won’t get anywhere if no one opens it. A great subject line helps to ensure that your offer, information, or other marketing copy gets seen. The best subjects are personalized and interesting, letting your readers know what to expect when they open the email. It’s best to avoid BuzzFeed-like “listicle” and clickbaity subject lines. Those often send people straight for the delete button.
Keep Your Emails Professional
Although email is generally seen as a more informal method of communication, it’s important to keep your marketing emails looking professional. Don’t include too many images (many people disable images anyway). If you do need to include an image, avoid stock photos if possible. And don’t forget your alt text – for those who can’t see the image. It’s also best to avoid including any attachments. If the email is being sent to fulfill a freebie request, send them a link to your PDF, eBook, or report instead.
Avoid Being Too “Salesy”
People don’t enjoy being sold to. Chances are, they signed up for your email list to get something – whether that’s a freebie you offered, an informative email series, or a reminder of your next free webinar coming up.
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Our Mission at ENDREA: To Improve your Business’ Performance and Provide a Successful Business Development Strategy. We strive to help business owners develop a solid foundation and business strategy so they can be successful. ENDREA will help assess your current goals and business plan and then assist you in taking that next step towards new heights. From planning and implementing marketing & sales strategies to facilitating change in your workforce. ENDREA stands not to be just a leader, but more importantly your partner in working together to achieve a common goal.