Goodbye, Passwords: Why World Password Day Should Be Their Last Stand

By Rich Keith

It’s almost poetic, isn’t it? Here we are, marking World Password Day 2025—an occasion originally invented to encourage better password practices—yet what we really need now is to move beyond passwords entirely. With escalating digital attacks and adversarial AI, traditional passwords have transformed from protectors of access to the weakest link in the security chain. Instead of celebrating passwords, it’s time we recognize their obsolescence and chart a course toward a passwordless future.

Better, passwordless alternatives already exist and offer stronger security, greater user convenience, and operational benefits that 16 characters of mixed-case letters, numbers and symbols could ever match.

Passwords: A Problem We’ve Normalized

At their inception, passwords were a revolutionary method of protecting information. Now, they represent one of the biggest vulnerabilities organizations face. The sheer volume of passwords users are expected to manage is staggering. According to recent studies, the average person must juggle 70-80 passwords, with global usage exceeding 417 billion accounts. Private users log in 5–7 times daily, while professionals reach 10–15. And many reuse the same credentials across multiple sites out of frustration and necessity. 

Darryl Jones, VP of Consumer Strategy at Ping Identity, captures this widespread user fatigue perfectly. He notes that:

"Consumers struggle to remember and keep safe the broad number of passwords needed to navigate the digital world. They get frustrated when they cannot log in with ease and have to spend precious time resetting new or remembering old passwords."

This frustration directly impacts customer experience and security.

In 2024 alone, over 142 million individuals had a password exposed, adding to the 50 billion compromised credentials circulating on the dark web. The average online user reuses the same password for at least four accounts, often more. And it’s not better for employees, who frequently reuse the same password across work and personal accounts. A compromise in one realm which affects the other can have serious implications for credential stuffing attacks. 

It should come as no surprise that in the past 10 years, stolen credentials have appeared in almost one-third (31%) of all data breaches according to the 2024 Verizon Data Breach Investigations Report.

Passwords were never intended to scale with the complexity of modern digital ecosystems. Their continued use, despite well-known flaws, illustrates just how deeply we have normalized a broken system. If World Password Day once encouraged stronger password hygiene, today it should inspire a deeper reflection: isn’t it time we eliminate passwords altogether?

Why Passwordless Authentication is the Future (and the Present)

Passwordless authentication shifts the foundation of access security from "something you know"—a password—to "something you are" (biometric authentication) or "something you have" (trusted physical devices such as smartphones or security keys). This evolution not only eliminates the most vulnerable aspect of the authentication process but also greatly improves user experience by making access quicker and frictionless.

The benefits of passwordless login are not speculative; they are backed by compelling data. According to the FIDO Alliance's 2024 Online Authentication Barometer, 28% of global consumers prefer biometrics for logging in, ranking it as the top choice over other methods like complex passwords (17%) or one-time passcodes (13%). 

This growing trust in biometric authentication is a clear signal that users are ready—and even eager—for a safer, more convenient way to access digital services.

Jessica Couto, Vice President of Global Channel Sales at LastPass, highlights this transition, stating that:

"World Password Day is a timely reminder to consider our reliance on passwords. At LastPass, we see passkeys as the future—offering stronger security and simpler access for users everywhere."

Passkeys, as a newer form of passwordless authentication, leverage cryptographic key pairs instead of user-shared secrets. Unlike passwords, passkeys are resistant to phishing and credential theft because the user never transmits a reusable secret across the network.

Security fundamentally improves when users no longer share credentials with authentication servers. Instead, with passkeys, users simply prove possession of a private key tied to their device, eliminating critical attack surfaces that passwords expose every day. Moving away from passwords isn't just a matter of convenience; it’s a critical step toward a vastly more secure digital ecosystem.

A Journey, Not a Flip of a Switch

Although the benefits of passwordless authentication are immense, the journey to achieving a password-free environment is not instantaneous. Organizations must be strategic, methodical, and patient as they reengineer their access controls.

The first step often involves reducing password reliance by implementing centralized authentication with single sign-on (SSO) and strengthening login processes with multi-factor authentication (MFA). By consolidating identity systems and reducing the frequency with which users must input credentials, organizations can begin to address the fundamental weaknesses associated with passwords.

As organizations progress, the next stage involves introducing secure passwordless MFA solutions, such as biometric scans, mobile push notifications, magic links, or QR code authentication. Identity orchestration with tools like PingOne DaVinci make this transition easier by allowing enterprises to integrate and manage complex authentication journeys without heavy custom development. Through no-code orchestration, companies can adapt flows to different user segments and environments, enabling passwordless experiences to evolve flexibly over time.

Ultimately, the goal is to phase out passwords entirely and replace them with phishing-resistant, cryptographic authentication methods. This progression is not a single leap but rather a series of measured, intentional steps that gradually reduce risk and improve user experience.

The Role of Biometrics and Passkeys

Biometric authentication is central to achieving a successful passwordless future. Technologies such as fingerprint recognition, facial recognition, palm readers, iris scanning, and even behavioral biometrics offer both security and user familiarity. Most modern smartphones, laptops, and even smart devices already support biometric authentication out-of-the-box, creating a strong foundation for adoption across consumer and workforce identities alike.

Meanwhile, passkeys have emerged as the next major leap in user authentication. Passkeys are essentially cryptographic credentials that sync across a user's devices through platforms like Apple’s iCloud Keychain or Google’s Password Manager. They enable users to log into websites and apps without ever needing to create or remember passwords, fundamentally eliminating credential-based vulnerabilities.

Rew Islam, Director of Product Innovation at Dashlane, reinforces the promise of passkeys, emphasizing that:

"passkeys deliver on the promise of a usable and phishing-resistant passwordless future."

He notes that one in five active Dashlane users now has at least one passkey stored, signaling strong market traction and user acceptance.

When combined, biometric authentication and passkeys create a seamless, secure, and user-friendly login experience that future-proofs authentication against phishing, brute force attacks, and credential reuse.

The Business Case: Beyond Security

The transition to passwordless authentication isn’t just about security—it’s also a smart business decision. Traditional passwords don’t just create risk; they also create friction that directly impacts conversion rates, customer satisfaction, and operational efficiency.

Ping’s 2024 Technology Wave consumer survey found that 54% of consumers have abandoned a digital experience because they became frustrated when trying to login, with 89% of consumers having complaints about keeping track of their passwords. Every time a user struggles to remember a password, resets a credential, or abandons a transaction, businesses lose revenue and erode trust.

Passwordless solutions improve these critical customer identity management touchpoints by enabling faster, easier access without compromising security. Moreover, the operational impact inside organizations is equally profound. Because password resets account for a significant portion of IT help desk tickets, eliminating password resets and the associated downtime can lead to substantial annual savings for companies, both in direct IT support costs and indirect productivity losses.

Passwordless authentication improves user experience for both customers and employees while simultaneously lowering support costs, improving security posture, and boosting brand loyalty.

Overcoming Roadblocks

Despite the clear advantages, many organizations struggle to move forward with passwordless adoption. Common barriers include the complexity of integrating new authentication systems with legacy applications, the fear of change among business stakeholders, and concerns about device diversity, particularly in industries where users rely on varied devices across different environments.

Regulatory and compliance requirements add another layer of complexity, especially in highly regulated industries such as finance and healthcare. Nevertheless, modern orchestration tools and a phased rollout strategy can mitigate these challenges. Organizations can start by focusing on high-risk or high-friction user groups, iteratively expand passwordless access, and refine processes based on user feedback and operational needs.

By embracing a strategy of continuous improvement rather than waiting for a perfect solution, enterprises can build momentum toward eliminating passwords across their ecosystems.

Toward a Passwordless Standard

Fortunately, organizations are not alone on this journey. Today, FIDO (Fast Identity Online) authentication standards offer a mature, secure framework for implementing passwordless authentication.

FIDO protocols leverage cryptographic key pairs that remain on the user’s device, ensuring that even if a phishing attack is attempted, it will fail because the credential cannot be transmitted or stolen. By combining FIDO standards with biometric authentication and device binding, organizations can achieve the highest levels of identity assurance available today.

Identity orchestration solutions like PingOne DaVinci allow organizations to orchestrate multiple passwordless flows—such as QR code authentication, biometric logins, and magic link passwordless logins—across complex ecosystems. We even provide passwordless flow templates and the flexibility to test, iterate, and optimize journeys, ensuring that authentication remains both secure and user-friendly.

The Inevitable Future

Shifting to passwordless authentication is inevitable. That’s why 61% of organizations are looking to go passwordless in 2025, according to RSA. This projection signals a massive industry-wide move away from traditional passwords and toward more resilient, phishing-resistant methods like passkeys and biometrics.

This World Password Day, instead of following tradition and changing an already vulnerable password, let’s take a bolder step. Let’s change the entire approach to authentication.

The password had a good run. But its time is up. A future built on trust, security, and frictionless authentication is not only possible—it’s already underway.

It is time to embrace a passwordless future.