Grading Digital Trust—What If Your Favourite Sites Had a Security Score?
I’ve been in the Digital Identity industry for a long time—way back to the early days of directories and LDAP. I’ve seen the birth of Access Management, Identity Management, Identity Federation, and shiny new technologies like Verifiable Credentials and FIDO. But for all of the great work done by the standard committees, the vendors and the implementors in this space, it never ceases to amaze me when I come across online services that pay the barest of lip service to good digital identity hygiene.
For example:
and one step above those, but still worrying:
This got me thinking: what if consumer-facing services were obliged to report against a government-backed rating system for their authentication and data security? I want to explore this idea using Singapore's former A-D grading system for food establishments as my inspiration.
The Singapore Food Safety Model
Singapore previously had a food safety grading system that was elegant in its simplicity. Restaurants and food vendors were rated from A to D based on their overall hygiene and food safety standards. An 'A' grade indicated excellent performance, while a 'D' suggested that significant improvements were needed. Importantly, these grades were prominently displayed (see the image in the banner, above), allowing consumers to make informed decisions about where they ate.
Note: The Singapore A-D system was phased out from January 1, 2023, and has migrated to a ‘Gold’, ‘Silver’ and ‘Bronze’ system. However, its principles remain relevant for this discussion.
Here’s a summary of each grade:
Grade A: Excellent
Grade B: Good
Grade C: Average
Grade D: Poor
Establishments that received a 'D' grade were typically required to make immediate improvements and were subject to more frequent inspections. If they failed to improve, they could face closure until the issues were resolved.
This system provided a clear, easy-to-understand metric for consumers and a strong incentive for food establishments to maintain high standards.
A Possible Digital Security Grading System
We could apply a system similar to Singapore to the realm of digital security and consumer authentication, aligned with the latest NIST (National Institute of Standards and Technology) guidelines. Let's consider an A-D grading scale for banks and other online services that handle consumer data:
Grade A: Excellent security practices
Grade B: Good security practices
Grade C: Adequate security, with room for improvement
Grade D: Poor security practices
Under this system, my bank with its 6-character password and lack of MFA would undoubtedly receive a 'D' grade. In our digital security grading system, a 'D' grade could lead to mandatory improvements within a set timeframe, or even penalties.
Addressing Potential Risks of the Rating System
While a public rating system for digital security practices offers numerous benefits, I can see a potential issue straight away: organisations with lower ratings could become more attractive targets for hackers and phishing attacks. This could potentially undermine the very security we're trying to improve.
There are ways to mitigate this risk—allowing time for organisations to fix major issues before public reporting could be one. Not detailing specific poor practices along with the overall score would be another. But it would certainly raise the public’s understanding of the digital hygiene of that organisation.
Informing Consumers
Returning to my personal example, it’s clear that many other consumers are unknowingly using services with subpar security practices. If a service had a visible 'D' rating for its authentication methods, I would certainly think twice about signing up with them in the first place.
This system would also make me reflect on my own digital habits more often. Am I choosing convenience over security in other areas of my digital life? A standardised rating system could serve as a constant reminder to prioritise our digital safety.
Looking to the Future
As our lives become increasingly digital, the need for robust consumer protection in the online world grows ever more critical. A government-backed rating system for consumer authentication, inspired by successful models like Singapore's previous food safety grading, could be a powerful tool in this effort.
Imagine going to an online service and seeing an 'A' grade prominently displayed, not for its food safety, but for its commitment to protecting your digital identity and sensitive data. Or choosing a new online service and being able to quickly assess its security standards at a glance.
While such a system would require careful planning, ongoing maintenance, and face inevitable resistance, the potential benefits to consumer safety and trust in our digital economy could be immense.
As for those services I mentioned, with their outdated security practices? In this hypothetical world, they'd either quickly improve their systems to meet higher standards, or risk losing customers to more security-conscious competitors.
And that's a world I'd feel much safer in.
For more of my thoughts on Digital Identity and associated topics, check out my website, markperryid.com
Great points on digital identity practices. A structured framework could really enhance user trust online. Curious to see how these ideas evolve in the industry!
IT Manager Design Engineering
1yA grading system like this would go a long way. Having a licenable certification system and endorsement by an organisation like ISACA could make this work. The Heart Foundation uses its certification trade mark, approved and enforced by the Australian Competition and Consumer Commission (ACCC), so can this.
Personal Elevation Strategist for Senior Executives ⭐️ Executive Coach ⭐️ Keynote Speaker ⭐️ Amazon Bestselling Author ⭐️ Award-Winning L&D Leader
1yWould you recommend these standards for all sites - or just those with linked credit cards and stored financial information?