HOW TO CHOOSE THE RIGHT TRAVEL CRM?
People don't buy product but end results?
If you keep this basic thing in mind you will end up buying not just the RIGHT Travel CRM but any product in future for your business. One major mistakes travel agents commit while buying the CRM is to look at the Price only not the end result and value they will get in return.
If you invest USD 10000 and get return value of USD 8000 it is expensive but if you Invest USD 200000 and get return value of USD 400000 it is cheap. Is it not?
Most of the Travel Companies are equipped with a CRM, Website and other marketing tools but how beneficial that has been for them or if they managed to get the desirable results they were expecting before buying the same poses a BIG Question that really needs to be looked at or analyzed on a deeper level.
The thing where most of the companies are falling apart is they still don't know what exactly to expect out of a Travel CRM? If we go for a generic CRM or Industry Specific CRM. Do we need just a Lead Management Tool or we need 360 degree connectivity tool....
If you want to know what all you can achieve out of a good Travel CRM tool then continue reading this post.
Let's have a look on some of the possible end results and analyse why you need a CRM ?
End Result 1 - Increase Team Productivity - From effective Management of 6 Leads/Day/Staff to 20 Leads/Day/Staff
A Good CRM tool can turn your sales person into a Super Sales Performer without any extra burden on them. If your CRM can offer some extra automation your each staff member can perform equivalent to 3 staff members or more which will result not only month on month saving equivalent to 2 staffs salary but will also help you to reduce offer price and higher margins and direct increase in sales.
Every other CRM claims to increase team productivity but will it actually work in your kind of business need to be evaluated by you. If a CRM can eliminate repetition of work, send personalized itinerary to your client on SMS, WhatsApp, Email ( https://bit.ly/3sC5geC ) and design PDF in less than a minute or Auto update the lead status, Do you think above numbers are possible?
Check out helloGTX CRM which offers this as a USP of their offerings where personalized Itinerary can be sent to the clients in less than a minute.
End Result 2 - Increase your Facebook Lead Conversions from 2% to 5% or more
What's your current FB lead conversion? 1%, 2% or something else?
Do you aim to Increase your Facebook Leads Conversion from 2% to 5% or double what you are already doing?
A 360 degree travel CRM can help you to achieve the same if :
Response time to a Digital Lead can be reduced to a Minute.
Our cost of Operation is less so that we can offer competitive price to our clients.
Our follow up are strong and we do not miss the leads.
Our touch points are built strongly on the CRM to create the recall value?
End Result 3 - Building Itinerary for Clients and Web without Technical Know How
End Result 4 - Eliminate Repetition of Work from Proposal to Website to Emailers and more...
End Result 5 - High Quality Lead Generation
End Result 6 - Emailer & Landing Page Creation without technical know how
End Result 7 - Monitor Work and Teams from anywhere
End Result 8 - Auto capturing of Leads from Digital Sources
End Result 9 - Better Response time to Clients
End Result 10 - Reduced Dependency on Staff
Travel Companies often end up misunderstanding a CRM with a Lead Management System and replace their Google or Excel Sheets with a CRM and this distracts them from the benefits of an effective CRM that compels them buying a wrong product.
If you want to achieve the above end results effectively check out helloGTX CRM which offers all the above end results or check out a product demo at https://youtu.be/Fm3WH1KKG0M .
Share your views and what end results you have in mind and take a smart decision when buying a Travel CRM.
thanks,
Gaurav Kr Gupta
Founder - Catabatic Technology Pvt Ltd
CA | Ex-Deloitte |19+Yrs | India Entry & Compliance Expert | Trusted by 300+ Businesses
6moGauravKumar👍