How a Small FMCG Brand Saved ₹40 Lakhs with a Simple Mobile App
BalaVishnu Ranganathan
Tech Partner for Growth-Stage Startups | 95% Retention | 4.8/5 Rated Senior Dev Team | We Build, Stay & Scale | Founder @ TTSS – Your Long-Term Engineering Advantage
"It was frustrating. Orders were missed. Records were lost. And we had no idea how much stock we really needed."
That was the reality at Krishna Bhavan Foods, a well-known South Indian brand that offers over 200 types of instant food products like masalas, vadams, vathals, and appalams. Despite their popularity, their operations were stuck in the past.
The order-taking process was entirely manual. Sales representatives would travel from store to store with pen and paper, collecting orders and returning them to the office at the end of the day. Sounds like tradition, right?
Yes, but also trouble.
Over time, this outdated system started showing cracks:
Despite being in the FMCG industry since 1989, Krishna Bhavan’s internal processes hadn’t evolved.
They knew they had to change.
The Turning Point: Going Mobile
When the Krishna Bhavan team approached Techno Tackle Software Solutions, they weren’t looking for a fancy, feature-loaded platform. They needed something practical—a solution that would simplify their daily chaos.
We understood the assignment.
Digitize the order-taking and customer management process.
So, we built a mobile application from the ground up, designed around the real needs of FMCG field reps and managers. It wasn’t just about automation; it was about visibility, speed, and precision.
What Did the App Do?
The custom-built app included:
No more paper. No more guessing. Just data-driven control.
We used a robust tech stack:
📱 Frontend: Android
🧠 Backend: Laravel 🗂️
Database: MySQL 🛠️ Design: Figma
📋 Project Management: Zoho Projects
From requirement gathering to design, development, testing, and deployment—we followed a complete Software Development Life Cycle (SDLC).
The Results? Game-Changing.
📉 Returned goods dropped from 4% to 2.5%
📈 Sales productivity increased by 20%
👥 Sales support team reduced from 12 to 6 people
💰 ₹35–₹40 lakhs in annual cost savings
That’s not just digital transformation. That’s business growth.
Executives now spend less time on manual work and more time on value-adding tasks. Management has full visibility on order history, customer behavior, and rep performance. And best of all—no more surprises in inventory or returns.
Why This Story Matters to You
Many small businesses delay going digital because they believe it’s expensive, complicated, or unnecessary.
But here’s the truth: Not going digital is what’s really expensive.
Krishna Bhavan could’ve kept doing things the old way. But they chose progress. And it paid off—fast.
If you’re a business owner in FMCG, distribution, retail, or any product-based industry, you probably face similar struggles:
All of these are symptoms of a system that’s outgrown its tools.
And like Krishna Bhavan, you can fix it with the right mobile app.
If You Want To Build Your Own Growth Story
At Techno Tackle Software Solutions, we help businesses like yours bridge the gap between outdated operations and modern systems.
✅ We listen to your challenges.
✅ We design simple, functional apps.
✅ And we help you scale—profitably.
👉 Visit www.technotackle.com
Don’t let outdated systems limit your growth.
Your mobile app success story could be next.