How Wells Fargo, Prudential, and Walmart are implementing AI at scale
This month, we’re highlighting major players making AI real through practical implementations. Wells Fargo has quietly processed 245 million AI assistant interactions with zero data leaks, while OCBC demonstrates how proper foundations enable rapid AI adoption. Meanwhile, Walmart is "throwing the doors wide open" to enterprise AI while a reality check emerges on the true state of agentic AI implementation. Plus, we explore how marketers are giving AI more control over content and look at MIT Sloan's framework for practical AI wins.
Wells Fargo's AI assistant crossed 245 million interactions – no human handoffs, no sensitive data exposed (VentureBeat) – Wells Fargo has achieved what many enterprises still dream about: a production-ready generative AI system that processed 245.4 million customer interactions in 2024 alone. Their AI assistant, Fargo, helps customers with everyday banking needs while maintaining a privacy-first approach where sensitive data never reaches the language model.
OCBC's Journey To Becoming A Generative AI Pioneer (Forrester) – OCBC's success stems from a single strategic decision made two decades ago: betting on a centralized data platform that now powers their internal AI assistant used 250,000 times monthly.
Inside Walmart's all-in playbook for generative AI, agentic tools (CIO Dive) – Walmart is "throwing the doors wide open" to enterprise AI, encouraging daily AI use by associates with their ML platform, Element, which provides governance while enabling scale across the organization.
Practical AI implementation: Success stories from MIT Sloan Management Review (MIT Management) – New insights from MIT Sloan show how companies are focusing on small and medium-sized wins with generative AI. Colgate-Palmolive uses AI for market research that allows employees to instantly query vast datasets, while Liberty Mutual employs AI-informed choice architectures for claims processing, and Sanofi leverages AI to help managers optimize investments.
Marketers Are Putting More Content and Quality Control in the Hands of AI (The Wall Street Journal) – Marketers are increasingly comfortable letting generative AI assume brand voices, with some moving toward AI-generated campaigns requiring minimal human intervention. Prudential Financial recently created a "digital co-worker" using Adobe and AI startup Gradial to generate personalized webpages for millions of customers.
The long road to agentic AI – hype vs. enterprise reality (Silicon Angle) – Despite the industry buzz, enterprises aren't ready for or actively purchasing "agentic AI" in 2025 – in my recent conversation with a Fortune 50 executive, I've discovered that what vendors call "agents" is mostly just conventional AI implementations with a marketing rebrand (what I call "agent-washing"), and Silicon Angle's research confirms this gap between hype and reality is likely to persist until organizations solve fundamental challenges in data quality, integration, and governance.
I hope you found this edition valuable. As always, I'd love to hear your thoughts! Did you like it? 🔥or ❄️? Share your feedback and forward this newsletter to anyone curious about the intersection of generative AI and enterprise transformation.
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Blue Seedling (https://www.blueseedling.com/) is the secret marketing superpower behind some of the world’s fastest-growing enterprise B2B startups in Israel and the US. For over eight years, our US-based team has worked with enterprise startups and scaleups across cybersecurity, AI, DevOps, FinTech, and other domains. Among our clients are Cloudinary, Wiz, Dig Security (acq. by Palo Alto), Run:ai (acq. by Nvidia), Deci (acq. by Nvidia), Granulate (acq. by Intel), Astrix Security, Anyword, IONIX, Zero Networks, Panther Labs, Apono, Forter, Apiiro, Tamnoon, Heap, and many others.
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