If Island could - so can you! 5 simple steps to build a successful omni channel team

A common issue that we often come across during the course of our work is a lack of alignment between a company’s online and offline customer service strategies. Too many companies have invested time and money into creating two different sets of strategies without thinking about how online and offline should work together. It’s simply not enough for them to meet, briefly, every year during the annual company planning sessions.

There is a crucial reason why your company might need to change its organizational structures to allow for better communication between online and offline channels, and it all comes down to how consumers actually engage with you. They don’t notice the invisible line drawn between your online and offline customer service offerings. In their eyes, it’s the same experience.

Read the whole blogpost - Why a contact center advisor is one of your company’s most important assets - and download our latest ebook on how to build a successful omni channel team!