Issue #2: How to Create Content That Gets Noticed Without Feeling Salesy

Hey there! 👋

Welcome back to The Priyanka Karwa Method!

In Issue #1, we talked about authentic personal branding and making your LinkedIn profile truly "findable" with that headline formula (What problem you solve + Who you solve it for + What makes you different).

Your responses blew me away!

So many of you took the 10-minute challenge and transformed your headlines from generic job titles to powerful problem-solving statements.

One reader told me a recruiter reached out just two days after the change, specifically mentioning how clear her expertise was.

That's exactly what becoming "findable" is all about!

Several of you also mentioned another challenge:

"Priyanka, I updated my headline, but I'm struggling with what content to actually post. Everything I write feels like I'm just trying to sell something."

That's exactly what we're tackling today.

Because once you've made yourself findable (Issue #1), the next step is creating content that builds trust without constantly pitching your services.

The Content Creation Trap We All Fall Into

Let's talk about something I see happening all the time (and I've been guilty of it too!): creating content that feels like you're constantly selling something.

You know what I mean, right?

That uncomfortable feeling when you're writing a post and suddenly it starts to sound like an infomercial.

"But wait, there's more!" 😬

Here's the thing – when we're focused on getting clients or making sales, we often forget what people actually want from our content: value, connection, and solutions to their problems.

When Connection Trumps Conversion

I remember scrolling through my social feed last month and noticing something interesting.

The posts that made me stop and engage weren't the polished, professional ones with perfect calls-to-action.

They were the honest reflections, the behind-the-scenes glimpses, and the genuine questions from people I follow.

One creator I admire shared a simple story about how she almost didn't publish a post because it felt "too basic" – but that very post ended up being her most commented content ever.

Why?

Because it solved a real problem her audience was facing, without trying to upsell them on anything.

That made me think about my own content strategy.

I realized I'd been overthinking everything, trying to craft "perfect" content that would convert, when what actually converts is content that connects.

The VALUE Framework: Content That Connects Without the Sales Pitch

I've developed a simple framework that helps me create content that naturally gets noticed without feeling pushy.

I call it the VALUE approach:

V - Vulnerable: Share real experiences, including failures and lessons learned.

A - Actionable: Give people something they can do immediately after consuming your content.

L - Listen first: Create content that responds to what your audience is actually asking for.

U - Unique angle: Find the perspective that only you can offer on common topics.

E - Empathetic tone: Write like you're talking to a friend who needs help, not a "prospect."

When I follow this framework, something magical happens.

My content not only performs better, but I also enjoy creating it more.

And yes, it actually leads to more business – without the icky sales feeling.

Your 10-Minute Challenge

Ready to put this into practice?

Here's a quick exercise that will transform your next piece of content:

1. Think of a question your ideal client has recently asked you (or would ask if they could).
2. Set a timer for 10 minutes.
3. Write a response focusing ONLY on being helpful – no promotion, no calls to action, nothing about your services.
4. When you're done, check your content against the VALUE framework. Does it hit at least 3 of the 5 elements?
5. Share it without any sales pitch attached.

That's it!

This simple shift from "What can I get?" to "What can I give?" is often all it takes to create content that naturally draws people to you.

Until Next Time...

I'd love to hear how the 10-minute challenge works for you!

Hit reply and let me know what you created and how it felt different from your usual content approach.

And if you're struggling with a specific content creation challenge, send it my way – your question might inspire our next issue!

Here's to creating content that feels good to write and even better to read,

Priyanka Karwa

P.S. The most engaging content often comes from our most authentic moments. This week, try posting something that scares you a little – that vulnerability usually signals you're onto something good!