The Legacy of Lance Wyman: How the 1968 Olympics Redefined Sports Branding

The Legacy of Lance Wyman: How the 1968 Olympics Redefined Sports Branding

Black & Ginger Black & Ginger

Black & Ginger

Elevating ambitious brands through storytelling, strategy and design

Published Aug 29, 2024
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Ever wondered why the 1968 Olympics logo remains an iconic design? Lance Wyman, the genius behind it, didn't just create a logo—he redefined how we think about sports branding.

At Black & Ginger , we had the privilege of hosting Wyman at our Designival event in Liverpool. He unveiled the cultural and modernist influences behind his revolutionary work.

Curious about Wyman's lasting influence on graphic design? Learn more about this iconic design

#GraphicDesign #Creativity #Olympics #DesignInspiration #LanceWyman

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