Lenskart: From Blurry Vision to Big Bets

Lenskart is redefining how India—and now Asia—sees the world, by building tech-enabled, vertically integrated eyewear solutions that deliver affordable, high-quality “Eyewear for All.”

At a time when eyewear retail was fragmented, expensive, and offline-first, Lenskart pioneered a direct-to-consumer, omnichannel model—designing, manufacturing, branding, and retailing its own products through a seamlessly integrated supply chain. From prescription eyeglasses and sunglasses to contact lenses and accessories, the company’s portfolio spans price points, age groups, and style preferences, catering to the entire household.

Their approach: centralize the complex prescription eyewear value chain—from lens and frame design to manufacturing and last-mile delivery—through state-of-the-art facilities in Bhiwadi and Gurugram, supplemented by regional hubs in Singapore and the UAE. This integration enables industry-leading speed and quality, including next-day delivery in select markets, while keeping products accessible to millions of customers.

As of March 31, 2025, Lenskart operated 2,723 stores globally (2,067 in India, 656 overseas) and its mobile apps had surpassed 100 million cumulative downloads. In FY 2025 alone, the company sold 22.91 million units in India and 4.29 million units internationally—making it India’s largest and Asia’s second-largest organized retailer of prescription eyeglasses by volume. The acquisition of Japan- and Southeast Asia-based Owndays in 2022 has accelerated its international presence, with strong footholds across Japan, Southeast Asia, and the Middle East.

The growth story is equally sharp in numbers: revenue from operations grew from ₹37,880.28 million in FY 2023 to ₹66,525.17 million in FY 2025, a CAGR of 33% over two years. India remains the largest market, with segment revenues growing at a CAGR of 30.29% between FY 2023 and FY 2025, while international markets have surged with a 57.74% jump in FY 2024 and further double-digit growth in FY 2025.

The broader market opportunity is clear: with rising refractive errors and increasing demand for stylish, affordable eyewear, both India and Asia are poised for sustained growth. Backed by design innovation, proprietary technology, and a tightly controlled supply chain, Lenskart is positioned to shape this shift—transforming eyewear from a necessity into a lifestyle choice, globally.

Introduction

Lenskart is building a global vision care platform—one designed to make high-quality, affordable eyewear accessible to everyone, everywhere.

At the heart of its model is a fully integrated, tech-enabled supply chain that spans design, manufacturing, branding, and retail. This allows Lenskart to control the entire prescription eyewear journey—from precision lens crafting to frame innovation—ensuring both quality and speed, including next-day delivery in select markets. By centralizing production at its world-class facilities in Bhiwadi and Gurugram, and supplementing with regional hubs in Singapore and the UAE, the company delivers scale efficiencies that few global players can match.

What began in 2010 as an online eyewear retailer in India has evolved into a category-defining omnichannel brand. As of March 31, 2025, Lenskart operated 2,723 stores worldwide, served over 12 million customer accounts annually, and maintained more than 100 million cumulative mobile app downloads. India remains its largest market, but international expansion—accelerated by the 2022 acquisition of Japan- and Southeast Asia-based Owndays—has established strong positions across Japan, Southeast Asia, and the Middle East.

The opportunity is vast. Rising rates of refractive errors—affecting over half the population in India and more than two-thirds in parts of Asia—combined with low prescription eyewear penetration in key markets, signal significant room for growth. By blending proprietary technology, data-driven retail, and design-led product development, Lenskart is poised to lead the organized eyewear sector’s expansion, from metropolitan hubs to underserved regions.

History

Lenskart’s journey began in 2010 with a clear mission: to make quality eyewear accessible and affordable in a market long dominated by fragmented, offline, and often overpriced options. Founded as an online-only platform in India, the company set out to simplify the complex process of buying prescription glasses—combining convenience, precision, and style.

By 2013, Lenskart took its first major step beyond e-commerce, opening its debut retail store in New Delhi. This marked the start of an omnichannel strategy that would become a cornerstone of its growth—blending online convenience with offline experience. The brand rapidly scaled across India, introducing innovations like home eye check-ups, 3D try-on technology, and AI-powered product recommendations to remove friction from the buying process.

A pivotal moment came in 2019, when Lenskart ventured into international markets with a launch in Singapore. This move signaled the company’s ambition to become a global player. Expansion soon followed across Southeast Asia, Japan, and the Middle East, supported by regional supply hubs.

In 2022, Lenskart acquired Owndays, a leading eyewear brand in Japan and Southeast Asia. This acquisition not only expanded its store footprint but also combined two design- and technology-driven businesses under one vision: delivering affordable, high-quality prescription eyewear to markets with rising vision correction needs.

Over the years, Lenskart has invested heavily in vertically integrated manufacturing—establishing state-of-the-art facilities in Bhiwadi, Rajasthan, and Gurugram, Haryana. These facilities, among the largest globally in terms of capacity, enable the company to deliver custom-made eyewear at scale, often within 24 hours.

From a single online store to 2,723 locations worldwide by March 2025, Lenskart’s growth has been powered by technology, operational excellence, and a relentless focus on customer experience. Today, it stands as India’s largest eyewear retailer, Asia’s second-largest organized player by volume, and a fast-rising global brand redefining how the world buys eyewear.