Make Integrity Your Sales Superpower

The depth of your impact is tied to the consistency of your integrity. Be known for it.

Who are your best customers? Why are they your best customers? I will say they are probably your best customers, because you’ve been able to have a positive influence on them. Your positive influence has resulted in a positive impact, and this profound impact has carried over into what they do and how they do it.

Your level of impact is a direct result of the integrity you live your life.

Are you building your sales career on a foundation of integrity?

If you want to consistently influence, impact, and earn trust in every conversation, you need to be intentional. Start with these Sales Hunter University masterclasses to strengthen your approach.

The person who thinks they can influence people without demonstrating integrity will find themselves with just a shallow, temporal influence. If integrity is what your influence and impact is built upon, you’ll need to first understand what integrity is and is not.

First off, integrity is framed around time, but in how it is earned and how it is lost. Integrity is found in the reputation that precedes you into your next sales call. Integrity precedes you into the planning process you take when building out your next major presentation. Integrity precedes you when dealing with a customer issue, no matter what the size.

📌 Want to deepen trust fast? After a tough conversation or a major pitch, always follow up with a quick recap email. It shows you’re listening, you’re aligned, and you’re professional. Trust accelerates when clarity is immediate.

Let’s put integrity into perspective. You should view integrity as having the same role in sales as motor oil has in an engine. An engine that is not lubricated will quickly stop running. The same concept applies to a salesperson who fails to live a life of integrity.

If integrity is the engine oil of sales, this book is the filter. It will remind you that giving value first is the surest path to influence and impact.

📚 “The Go-Giver” by Bob Burg and John David Mann

Customers are craving integrity-centered relationships. The automated, robot-driven artificial intelligence kind of world we now live in is making deep relationships much harder to find. As a result, they are much more meaningful once they are found.

So, what does it take to live a life of integrity?

Here are 5 simple things you can do today and every day to demonstrate integrity:

1. Do what you say you’re going to do, not only to those you’ve made commitments to but also to yourself. If you tell yourself you’re going to do it, then do it.

2. Do what’s right in both good times and bad. Yes, even doing what’s right when you feel like it doesn’t matter or when you think nobody is watching.

3. Place the interests and concerns of others at the forefront of your mind with every decision you make. This doesn’t necessarily mean you just do what they say you should do; you do what is right.

4. Play the long game in your thinking and in your planning. Anybody can play the short game, but it takes vision and strength to make a decision that’s counter to short-term needs to satisfy a long-term objective.

5. Never forget that your role is to positively influence and ultimately impact each person you encounter.

Sales is not a process only done by a salesperson. Sales is communication involving multiple people.

The one who communicates from a foundation of integrity will be the one who has the most influence and, in turn, makes the biggest impact.

For a limited time, my audiobook is just $5.99 on Audible—but only until June 30th. Whether you're looking to sharpen your sales skills or get re-inspired, this is the perfect moment to dive in. Don’t miss it!

Join Mark Hunter, Meridith Elliott Powell, and special guest Sonia Dumas for the next Sales Logic Expert Exchange—a can’t-miss session on using AI as a strategic edge in sales. Learn how top sellers are spotting hidden pain points, adapting to shifting priorities, and crafting messaging that connects emotionally and converts powerfully.

This is your opportunity to outsmart the competition and level up your sales game. Don’t just sell—sell smarter. Register now!

📰 SUBSCRIBE TO MY LINKEDIN NEWSLETTER

If you enjoyed this article, I hope you'll consider being a regular subscriber.

Simply scroll to the top and hit that SUBSCRIBE button!

Great selling!

MH