The New Rules of Recruitment Marketing: Tech, Authenticity and Connection
PeopleScout
Elevating your connection to talent through experience, insight and action. Connect More with PeopleScout.
In a market where job seekers expect more and attention is harder to earn, recruitment marketing has become essential to staying competitive. In this edition of Talking Talent, we explore how leading organizations are using authentic storytelling, employee advocacy and strategic content to attract, engage and nurture top talent. From building talent communities to amplifying employee voices and optimizing candidate experiences, this month’s content is packed with actionable insights to help you strengthen your recruitment marketing strategy and connect with candidates in more meaningful ways.
Want to get first access to the latest insights in talent acquisition and workforce trends? Sign up here to receive the Talking Talent Newsletter in your inbox monthly.
Talent Community Building: How to Create a Talent Pipeline Before You Need It
The best recruiting strategies start before a role opens. This article explores how talent communities—when built with the right strategy, content and technology—can help you cultivate stronger candidate relationships, reduce time-to-hire and gain a lasting competitive edge.
How to Incorporate Employee Advocacy into Your Recruitment Marketing Strategy
Today’s candidates are far more likely to trust employee perspectives over traditional company messaging—especially when it comes to workplace culture and values. This article explores how to turn proud employees into authentic brand ambassadors who attract top talent through real stories, shared experiences and genuine enthusiasm.
Case Study: Targeted Recruitment Marketing Campaign Delivers Talent for Global Theme Park Brand
Facing tough competition for hourly talent, a global theme park brand turned to PeopleScout to attract over 1,500 performers, lifeguards and customer service pros across two U.S. parks. Through targeted recruitment marketing and creative job ad strategies, we delivered 4.1 million impressions, streamlined the application process and drove real hiring results—without raising wages.
In Case You Missed It