Optimizing Retail Strategies: Insights from Duracell, Unilever, and New Acquisition

As we close out the year and look ahead to 2024 and beyond, the retail landscape continues to evolve, bringing both challenges and exciting opportunities for growth. In this edition, we’re highlighting key insights and updates that can help you stay ahead in the competitive market. From new tools and acquisitions, to real-world case studies from industry leaders like Duracell and Unilever, this newsletter is packed with valuable information to help you optimize your retail strategies for success.

Read on for the latest developments and actionable insights that will drive your business forward.

1. Get Your 2024 | 2025 | 2026 Retail Week Planning Calendars Now!

Plan ahead with confidence! Order your FREE Retail Week Planning Calendars here for both Walmart and Target to stay organized for the years ahead.

2. Nuqleous Acquires Interactive Edge

"Interactive Edge's XP3 BI Cloud platform has demonstrated extraordinary ability to solve this challenge, with customers reporting up to 80% reduction in time spent on data management and presentation creation. This allows teams to focus on driving growth instead of wasting time sifting through data manually to extract insights." - Garrett Levey, Co-CEO of Nuqleous.

With this acquisition, we’re enhancing our ability to deliver cutting-edge tools for retail and CPG teams. The XP3 BI Cloud platform strengthens our portfolio, enabling faster, more efficient insights while empowering teams to focus on high-impact decisions.

This marks a significant step forward in our mission to drive innovation and growth across the industry.

For full details on what this acquisition means for our customers, visit our announcement here.

3. How Duracell Enhances Category Reporting with Nuqleous Retail Analytics Solution

Duracell faced the challenge of adapting quickly to a new platform and maintaining efficiency in category reporting. By implementing Nuqleous Spotlight, they achieved:

• Real-time insights to make data-driven decisions faster.
• Streamlined reporting workflows, reducing manual processes.
• Improved collaboration with retail partners for optimized shelf performance.

With Spotlight, Duracell transformed its approach to retail analytics, enabling their team to focus on driving growth and delivering results.

Read the full case study here.

4. How Unilever is Transforming Ice Cream Category Management

Successfully managing an entire category in a competitive retail environment requires agility, precision, and collaboration. When Unilever’s ice cream division faced the challenge of optimizing assortment strategies and executing planograms effectively, they turned to advanced retail analytics for solutions.

In this webinar, Unilever shares how they tackled these challenges by leveraging analytics to:

• Identify opportunities for improved assortment strategies aligned with consumer preferences.
• Enhance planogram execution to ensure shelves are stocked with the right products in the right places.
• Strengthen collaboration with retailers, driving both growth and alignment.

The Results

Unilever’s approach set a new standard for ice cream category management. By prioritizing actionable insights and efficient execution, their team achieved:

• Optimized shelf performance to match shopper demand.
• Improved relationships with retailers, fostering stronger partnerships.
• Streamlined processes that freed up time to focus on strategic growth initiatives.

This story highlights the transformative power of retail analytics in category management.

If you're ready to elevate your own category management practices, don’t miss this opportunity to learn from Unilever’s success.

Watch the webinar recording here.