📰 Pack to the Future: Bold Ideas, Big Launches & Brighter Brands Spanish Book Release | IBPN Launch Recap | Appetite in the Headlines
Appetite Creative
The IoT Connected Packaging Studio Connecting Brands to Today’s Audiences.
👋 Welcome to ✨📦 Pack to the Future — your monthly dose of packaging progress, brought to you by Appetite Creative.
This edition is all about momentum. From the long-awaited Spanish release of Jenny Stanley’s game-changing book to the electric launch of the Interactive Brand Packaging Network at AIPIA, Connected Packaging is moving from buzzword to business must-have. And now… we’ve made headlines across Asia for one of our boldest campaigns yet.
Let’s get into it — the future is packed with potential.
📚 In case you missed it… Jenny Stanley’s book is now available in Spanish!
Big news for the Spanish-speaking packaging and marketing community — the long-awaited Spanish edition of “Connected Packaging: The Game-Changing Marketing Tool” by our MD, Jenny Stanley , is now live!
Originally published in English in 2024, this is the first comprehensive guide to the transformative power of connected packaging: how packaging can gather real-time data, enhance consumer experiences, and strengthen brand strategy.
Jenny draws on her experience working with major global brands like Tetra Pak , Nestlé, and AB InBev to deliver hands-on insights, real-world case studies, and key trends shaping the future of packaging.
📖 A must-read for marketing, design, and packaging professionals. 🛒 Grab your copy here: https://mybook.to/sZQjV
📰 Huge thanks to Tecno Bebidas and Envas Pres for spotlighting the Spanish release and helping spread the word across the industry!
#PackagingOfTheFuture #ConnectedPackaging #JennyStanley #Innovation #Data #SmartPackaging #AppetiteCreative
🚀 New Industry Benchmark: IBPN Launch Sets the Standard at AIPIA World Congress
Connected Packaging isn’t coming — it’s already here.
At the AIPIA World Congress in Amsterdam, we proudly launched the Interactive Brand Packaging Network (IBPN) — a game-changing initiative that redefines packaging as a measurable, strategic media channel.
Over two days of packed sessions, the IBPN debut brought together industry leaders from Pringles, Kellanova , Coca-Cola, and more — plus top creatives and tech pioneers — to showcase how Connected Packaging is already delivering:
📊 What we covered:
💬 The response? “Transformational,” “packed with insights,” and “the most valuable conversations of the entire event.”
🎥 Missed it? No worries — full video coverage (filmed by Ryan Crossland) is coming soon. 🔗 Follow Interactive Brand Packaging Network to stay in the loop.
This is just the beginning — IBPN will continue to roll out workshops, frameworks, and leadership to help brands unlock the full potential of connected packaging.
#IBPN #ConnectedPackaging #AIPIA2025 #AppetiteCreative #SmartPackaging #FutureOfMarketing #BrandEngagement
📣 Extra! Extra! Appetite Creative is Making Headlines! 📲
Last month, Appetite Creative hit the spotlight with our refreshed Magical Japan Adventure campaign — and media outlets across Asia took notice!
We’re proud to be featured in AsiaFood Journal, MarComm News, and LBBonline - Little Black Book for our ongoing work with Goodday and Asahi Beverages Philippines 🇵🇭.
With over 22 million QR codes in play, enhanced web app interactivity, and epic prizes — including trips to Japan 🇯🇵, GCash rewards, iPads, and more — this campaign is pushing Connected Packaging to bold new heights of consumer engagement.
“We love to help clients showcase their wares and reward customers through connected packaging – and it’s always incredibly rewarding to see the experiences refreshed for new seasons with enticing offers, games and prizes.” – Jenny Stanley , Managing Director at Appetite Creative
From real-time insights to gamified rewards, this is how you turn packaging into a powerful media channel. Huge thanks to the Goodday and Asahi teams for the continued trust!
🔗 Read more:
#ConnectedPackaging #SmartLabels #DigitalEngagement #InteractiveMarketing #AppetiteCreative #AsiaFoodJournal #LBBOnline #MarketingNews #GooddayDrinks #JapanAdventure
💡 Got a bold idea brewing? Let’s bring it to life. 📅 Book a session with Jenny: https://calendly.com/jenny-stanley/30min?month=2025-01
🎉 Thanks for reading Pack to the Future: Bold Ideas, Big Launches & Brighter Brands — where Connected Packaging, bold ideas, and creative leadership take centre stage.
We’ll be back soon with more breakthroughs, brand wins, and smart strategies shaping the future of packaging.
Until then — stay curious, stay inspired, and keep pushing the pack forward.
#ConnectedPackaging #SmartPackaging #PackagingInnovation #IBPN #JennyStanley #LeadershipInPackaging #AppetiteCreative #NextGenMarketing #CreativeExcellence #BoldBrands
Business Development Director
3mo📖 Want to dive deeper into the power of connected packaging? Check out Connected Packaging: The Game-Changing Marketing Tool! Discover how brands are transforming engagement, driving sustainability, and unlocking new data insights. Get your copy here 👉 https://appetitecreative.com/book-appetite/ #ConnectedPackaging #MarketingInnovation #SmartPackaging
Director Of Business Development at Appetite Creative Solutions
3mo🚀 Ready to elevate your packaging with cutting-edge connected solutions? Whether you're looking to boost engagement, enhance sustainability, or unlock valuable consumer insights, our team at Appetite Creative is here to help! 📩 Get in touch today: https://appetitecreative.com/contact-us/ #ConnectedPackaging #SmartPackaging #BrandEngagement #PackagingInnovation
What a launch! 🚀 Huge thanks to everyone who joined us at AIPIA — this is just the beginning. Let’s redefine what packaging can do, together. 📦✨
Just grabbed the Spanish edition — can't wait to dive in. Connected Packaging is the future, no doubt! 👏📦
Loving the momentum here! IBPN sounds like a total game-changer — excited to see where it goes next. 🙌