📰 Packaging with Purpose: Innovation, Impact & Industry Leaders Webinar Insights | Dubai Recap | Award News | AIPIA Preview
Appetite Creative
The IoT Connected Packaging Studio Connecting Brands to Today’s Audiences.
👋 Welcome to the latest from Appetite Creative ”The Connected Brief”: Your inside track on the people, platforms, and progress shaping smart packaging. In a world where packaging is more than protection — it’s a portal — we’re here to keep you in the loop on the trends, people, and platforms driving transformation. From proving ROI on connected products to celebrating leadership and previewing what’s next, this edition is packed with innovation and inspiration.
🔹 Webinar Invite: Proving ROI on Connected Products 🗓 June 12th | 🕛 12:00 PM (UK time)
Join Appetite Creative, r-pac, and Digimarc for a live webinar on how to turn engagement into measurable business results. Whether you're looking to quantify the impact of gamified packaging or need to demonstrate value to stakeholders, this session is for you.
👩💼 Speakers:
🔍 What you’ll gain:
📩 Save your seat: Join the webinar on LinkedIn
🔹 What Happened in Dubai: Sustainability in Packaging MENA
Dubai played host to two days of powerful conversations, bold ideas, and meaningful action around sustainable packaging. Appetite Creative was right in the thick of it, with our Managing Director Jenny Stanley presenting how connected packaging and AI are unlocking smarter, more sustainable consumer experiences.
💡 From cutting-edge innovations to regional collaborations, the event spotlighted: ♻️ Smarter design to reduce packaging waste 📦 How AI is reshaping product and packaging strategies 🌍 Local solutions that support global sustainability targets
Speakers included: – Sara Jackson , Technical Director at the Circular Packaging Association – Jamila El Mir, Sustainable Transitions Expert at the Dubai Environment and Climate Change Agency – Jenny Stanley, Managing Director at Appetite Creative
Leading brands like Unilever and Nestlé also shared insights into their latest circular packaging strategies and the role of connected experiences in driving consumer engagement.
🔹 🎉 We Have a Finalist! 🎉 Huge congratulations to Jenny Stanley, named a finalist in the Packaging Marketing Excellence category at the inaugural Women in Packaging Excellence Awards 2025!
With over 580 nominations, making the shortlist is a massive achievement and a true reflection of Jenny’s leadership in shaping a more innovative, inclusive, and sustainable packaging industry.
👏 Let’s keep championing the people moving packaging forward.
#WomenInPackaging #WIPAwards2025 #PackagingMarketingExcellence
🔹 Join Us in Amsterdam: AIPIA World Congress 2025 We’re heading to the AIPIA & AWA World Congress in Amsterdam on June 23–24, and you’re invited!
💡 This year, we’re launching the Interactive Brand Packaging Network (IBPN) — a new initiative redefining packaging as a media and engagement channel.
Expect: 📲 Real brand case studies (AB InBev, more) 🔄 GS1’s barcode-to-QR code shift 🎤 Keynote by Patrick Collister (ex-Ogilvy & Mather)
📍 Meet us there – we’d love to connect!
#ConnectedPackaging #PackagingEvents #AIPIA #IBPN #PackagingInnovation
🛠️ Need a hand with your next campaign? Let’s co-create something remarkable. Book a strategy session with Jenny: Calendly link
Director Of Business Development at Appetite Creative Solutions
4mo🚀 Ready to elevate your packaging with cutting-edge connected solutions? Whether you're looking to boost engagement, enhance sustainability, or unlock valuable consumer insights, our team at Appetite Creative is here to help! 📩 Get in touch today: https://appetitecreative.com/contact-us/ #ConnectedPackaging #SmartPackaging #BrandEngagement #PackagingInnovation
Business Development Director
4mo📖 Want to dive deeper into the power of connected packaging? Check out Connected Packaging: The Game-Changing Marketing Tool! Discover how brands are transforming engagement, driving sustainability, and unlocking new data insights. Get your copy here 👉 https://appetitecreative.com/book-appetite/ #ConnectedPackaging #MarketingInnovation #SmartPackaging
Great edition! 🎉
Founder and Managing Director of Appetite Creative -The Connected Experiences Studio, Founder of AI Equestrian, Founder of FemmeNiche #Speaker #Goldman Sachs 10,000 Small Businesses UK Alumni
4moExcited to see how far we’ve come — and even more excited for what’s ahead! 💥 From proving ROI to pushing boundaries at AIPIA, it’s all about turning innovation into impact. Grateful to be part of such a passionate and forward-thinking team. Let’s keep driving packaging with purpose! 🙌📦✨