Pepsi MAX brings out the flavour with creator-led campaign
Pepsi MAX has unveiled Bring Out The Flavour, its first-ever co-created campaign developed in partnership with the brand’s own community of creators, the Pepsi Pioneers. The campaign celebrates bold flavour and feel-good energy, spotlighting the brand’s Cherry, Lime, and Mango range as part of a broader strategy to deepen engagement through creator-led storytelling... read more
[Interview] The Relevance Group CEO Andreas Hannemann
In a time when many agency networks are scaling down or pausing acquisitions, The Relevance Group (TRG) is doing the opposite: expanding, investing, and defining a new model for marketing and data services in Europe. Founded on the belief that true relevance drives business growth, TRG is not another agency holding company. It’s a group with a with a clear purpose and an operational model designed for simplicity.
At the helm is Andreas Hannemann, a visionary with deep roots in both creative and data-driven marketing. After launching TBWA Germany’s data division earlier in his career and later founding data company DATALOGUE, Hannemann became convinced that the future of marketing lies not in size, but in clarity and client focus.
“The biggest challenge for CMOs today isn’t technology,” says Hannemann. “It’s the fragmentation. Multiple tools, overlapping agencies, endless coordination. Our job is to reduce complexity, not add to it... read more
Heinz and Smoothie King launch ketchup-based fruit smoothie
Heinz and Smoothie King have partnered to launch a limited-edition ketchup-based smoothie, combining fruit and the signature tang of Heinz Simply Tomato Ketchup. The move settles a long-standing internet debate — if tomatoes are a fruit, is ketchup a smoothie? — with an answer served cold... read more
Jobs in the creative industry under massive pressure from AI
For a long time, many people thought AI was just a modern form of automation, mainly affecting routine, repetitive work. The reality is that AI is particularly well-suited to perform analytical and intellectual tasks — quickly, accurately, and cheaply.
In the creative industry, there's a persistent myth that AI cannot be creative. That is, it cannot produce real creativity. It cannot develop a Big Creative Idea. Even if that's true, we should ask ourselves how many people in our industry are actually working on Big Creative Ideas on a daily basis.
We can make the threat concrete with two lists Microsoft published this week: the jobs most under pressure from AI and those least under pressure from AI.... read more
Raleigh chooses a new path, launches a bold brand campaign
Raleigh, the iconic British bicycle brand that has been shaping the streets since 1887, kicks off a new chapter. In collaboration with digital agency DEPT®, the brand is launching an entirely new brand platform, including a European campaign centered around the electric Raleigh ONE. The launch brings everything together: a fresh visual style, a clear positioning, and a hefty dose of character... read more
Levi’s and Beyoncé unveil final chapter of REIIMAGINE campaign
Levi’s has released The Denim Cowboy, the final installment in its year-long REIIMAGINE campaign, marking a bold culmination of its creative partnership with Beyoncé. The film brings together elements from previous campaign chapters—Launderette, Pool Hall, and Refrigerator—to present a unified narrative about empowerment, reinvention, and the enduring cultural relevance of Levi’s denim... read more
Verto launches business award, empowers startups in South Africa, Kenya Nigeria with $10,000 prize
Verto has launched the Verto Global Business Award—a transformative initiative to recognize and accelerate the growth of early-stage startups.
With a prize pool of up to USD 15, 000 the award will spotlight the most promising sector-agnostic startups with global potential, equipping them with the resources needed to scale, and expand into new markets, while building international supplier connections. This initiative underscores Verto’s ongoing commitment to breaking down payment barriers and enabling seamless global trade... read more
DeCharge launches in the U.S. to build world's first community-owned EV charging network
DeCharge, a decentralised EV charging infrastructure network, has officialy launched in the U.S., bringing its community-powered charging model to American drivers and businesses. DeCharge enables anyone, from small business owners to parking lot operators, to host EV chargers and earn revenue, helping solve the critical shortage of public charging infrastructure... read more
[Column] Stephanie Siew: Younger generations are rewriting the rules for social connection
Younger generations are increasingly turning their backs on bars and clubs for a night out. Instead, they are looking to activities like running, board games, films, or chess to connect, according to a new WARC report on global consumer trends.
Social gatherings have traditionally taken place at popular entertainment venues like bars, nightclubs, or during live events. For brands, these spaces offered sponsorship and experiential marketing opportunities - a chance to strengthen relationships with current and potential customers... read more
[Column] Michel van Velde: AI agents are the new target audience
"Show me a sustainable shampoo."
"Here are three brands that score well on ingredients and customer satisfaction."
This dialogue doesn't take place in a store or a browser, but between a consumer and their personal AI agent. And your brand? It's nowhere to be found.
According to recent figures, more than 45 percent of online purchase decisions are already influenced by AI, through personalized recommendations, search algorithms, and voice assistants. And that share is growing rapidly with the rise of AI agents. In this new landscape, the role of branding changes fundamentally: it's no longer just about being visible to people, but also to machines.... read more
Wanted: Top marketers with great brand stories for fine interviews
Marketing Report, a global news channel covering developments in marketing, advertising, media, PR, tech and AI, is looking to interview top marketers with interesting brand stories to tell.
If you fit the bill, send us an email at bob@marketingreport.one
Marketing Report is looking for columnists!
Marketing Report, a global news channel covering developments in marketing, advertising, media, PR, tech and AI, is looking for columnists to write original and compelling insights and industry trends across the world.
We are keen on contributors with originality, creativity, versatility and an eye for interesting trends across the sectors that we cover.
If you fit the bill, send us an email at bob@marketingreport.one
Join these great LinkedIn Groups!
Europe
Africa
Asia
USA