Reframing John Lewis, Mother Does Media, Poster Passion, Unlimited+Pablo
Issue #114 | 13.10.2025
From Sensodyne’s precision partnership with Grey to John Lewis’ marketing chief and its quiet reinvention, alongside adland’s enduring love affair with OOH — this week’s coverage explores creativity built to last. Insight, empathy, and a touch of magic run through it all.
Why Adland Will Never Fall Out Of Love With OOH
If you describe out-of-home advertising as "traditional media", then think again. This exploration of the always innovative medium celebrates its power to stop people in their tracks, spark conversation, and shape culture, whether it’s a billboard, mural, or a cheeky poster. British Airways ' Shivani Arora, WPP Media OOH's Nicole Lonsdale , Talon's Sue Frogley, BBH's Felipe Serradourada Guimaraes and Alex Grieve, Grey London's Tarek Sioufi, Chris Lapham and Aaron McGurk, adam&eveDDB's Zoe Nash, and Saatchi & Saatchi's Pete Ioulianou, outline why OOH is not just surviving, but thriving. It’s a love letter, reminding us that sometimes the biggest and brightest ideas live outside. Read Now.
The Sensitive Truth - Behind Sensodyne and Grey's 20+ Year Partnership
We dive into the long-running collaboration between Grey and Haleon ’s Sensodyne, revealing how a shared obsession with precision and empathy has built one of oral care’s most trusted brands. Conrad Persons , Grey London's CEO, and Ignacio Notivol Delso , Haleon’s VP and global business lead for Sensodyne and Pronamel, take us through a masterclass in client-agency synergy, where creative ambition meets scientific rigour. Expect smart storytelling, global impact, and a reminder that great work often starts with a tingle. Read Now.
Behind Unlimited & Pablo’s Government Consortium
One of adland’s most intriguing partnerships is reshaping how the public sector communicates. The UNLIMITED and Pablo London Consortium has been nudging behaviours and shifting perceptions of government services for the last few years. We explore how behavioural science is being embedded into public comms, speaking with Eve Bui , client partner at Pablo, and Elinor Jones, managing partner on the Government account at Unlimited, to uncover how their agencies are collaborating to evolve public sector creativity. Read Now.
From Window To Screen: Rosie Hanley And The Reframing Of John Lewis
Rosie Hanley , brand director at John Lewis & Partners , is steering the beloved British retailer with cultural savvy and strategic restraint, from reviving its iconic ‘Never Knowingly Undersold’ promise to launching the richly layered ‘Tableau’ campaign with Saatchi & Saatchi . Featuring insights from Hanley and Saatchi’s ECD Will John, we spotlight a modern masterclass in brand storytelling. Read Now.
Five Reasons Why Media By Mother Has Expanded Into The UK
Media by Mother has landed in London, the latest move in a trend that sees creative and media move closer together again. Led by Tara Grimes , formerly of Mother New York, and backed by its CEO David Gaines , the agency promises “intelligence over algorithms”. Here are five reasons why their UK expansion matters. Read Now.
From Silliness to Spells: BBH's CSO Shares His Stimulations
In our latest instalment of Brain Food, BBH CSO Will Lion serves up what inspires his strategic insights. From discovering the power of AI prompting to international podcast programming, and the creative magic being produced on TikTok, he reveals a wide variety of places to seek out ideas and insights. Read Now.
Simply The Best: Adland Chooses Its Favourite OOH Campaigns
We continue to celebrate OOH with this round-up of industry favourites, where ad execs and creatives wax lyrical about the posters, billboards, and murals that made them stop and stare. From joyful photography and cheeky fast food to emotional public service and bold cultural statements, the chosen campaigns span wit, warmth, and wallop. The featured campaigns were chosen by BBH London 's Alex Grieve and Felipe Serradourada Guimaraes, Talon 's Sue Frogley , adam&eveDDB 's Zoe Nash , and Grey London 's Chris Lapham and Aaron McGurk . Read Now.
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