Biotech often imagines development as a linear process: discover, develop, file, launch. Reality is a loop. What you choose to do or not to do in the first 6 to12 months shows up louder and more expensive three to five years later. Successful teams treat early CMC, clinical, and regulatory choices as hypotheses to be stress-tested against strategy, not as fixed truths. That is the science-strategy feedback loop.
What the loop actually looks like
- Define intent. Begin with a concise Target Product Profile (TPP): patient, dose, route, shelf life, target geographies, price corridor, and core claims.
- Translate to development choices. CQAs, process concept, analytical plan, clinical supply strategy, and regulatory pathway.
- Run disciplined experiments. Generate data that informs both biology and business: yields, stability, manufacturability, PK/PD, and patient usability.
- Update the plan. Use the data to adjust timelines, budgets, and risk posture. Kill options that don’t pay; lean into the ones that do.
- Repeat. Each cycle should shorten decision latency and increase confidence.
The loop is only useful if it changes behavior. If your board deck looks the same quarter after quarter, you don’t have a loop, you have a ritual.
Early choices that echo in Phase 3
A few “small” decisions with outsized downstream effects:
- Formulation route (liquid vs lyophilized for biologics; IR vs modified-release for small molecules). Early convenience can become late-stage fragility. Lyophilization adds cost and tech transfer risk; modified-release complicates BE and supply. Choose with eyes open, not by habit.
- Cell line and process platform. Platform choices speed IND but can lock in impurity profiles, glycan distributions, or yield ceilings. If your MoA is sensitive to micro-heterogeneity, you just made a label-changing decision in Month 3.
- Analytical strategy depth. Minimal methods are faster, until you hit comparability, bridging, or post-approval changes. A right-sized panel early reduces Phase 3 surprises and post-market firefighting.
- Clinical supply chain design. “US-only for now” is tempting. If there’s a credible path to global, design for it early: translations, QMS readiness, import testing, QP release concepts. Retrofitting global adds time you won’t get back.
- Device and user experience. The first autoinjector or kit you pick sets human-factors, stability, and supplier lock-in. Swapping at Phase 3 is surgery, not a tune-up.
Each of these calls should be framed with the same lens: speed, cost, probability of technical and regulatory success, and option value. If a choice raises speed and PoS but destroys option value, document that trade explicitly and plan a future off-ramp.
Designing the loop into your operating rhythm
1) Tie decisions to hypotheses, not preferences. “Liquid is easier” is not a hypothesis. “A refrigerated liquid with X excipients will meet a 24-month shelf life and enable at-home dosing” is. Write the hypothesis; define the discriminating data.
2) Schedule feedback, don’t hope for it. Create monthly “science-strategy reviews” where CMC, clinical, regulatory, and finance look at the same dashboard: yield trends, cycle times, stability deltas, release failures, enrollment pace, cash burn, and option value remaining.
3) Use reversible vs irreversible framing. Two-way door decisions (e.g., screening excipients, scouting two CDMOs) move fast. One-way door decisions (e.g., committing to a device platform, selecting a cell line) deserve slower, multi-scenario evaluation and explicit board visibility.
4) Pre-mortem the late-stage pain. Before locking an early choice, ask: “If this fails in Phase 3, what will it look like?” If the answer is “comparability fail,” “patient adherence collapse,” or “12-month remediation,” consider a small, earlier investment to shrink that risk.
5) Build option value on purpose. Option value is not indecision; it is designed flexibility. Examples: a backup formulation concept, a second-source CDMO path, or a bridging plan for a higher-titer process. Budget for these like real assets.
Signals that should trigger a plan update
- Manufacturability drift. Yield variability creeping >10% without assignable cause, or increasing rework at scale.
- Stability surprises. New degradants after temp excursions or long-term holds that threaten shelf life or device materials.
- Analytical gaps. Methods that cannot resolve a clinically relevant quality attribute or are showing poor intermediate precision at tech transfer.
- Clinical reality checks. Dosing complexity hurting adherence, or PK/PD variability linked to formulation.
- Supply risk concentration. More than 50% of critical path owned by a single supplier or site.
- Regulatory posture changes. New guidances, shifting expectations in reviewer feedback, or divergent regional requirements that hit your current plan.
When one of these lights up, the next review should show an action: stop, pivot, or double-down, with a quantified impact on timeline, cost, and PoS.
- The “fast IND, slow BLA” trap. A team chooses minimal analytics and a quick cell line to file faster. Phase 2 succeeds, but Phase 3 comparability is shaky, and the BLA expands into characterizing variants never tracked. Twelve months evaporate. Antidote: invest early in a right-sized analytical panel and reference standards.
- The “US-only until it isn’t” loop. Early clinical goes smoothly domestically. A strategic partner pushes for EU/Japan access after Phase 2. Without QMS maturity, translations, or EU release testing readiness, timelines slip by two study seasons. Antidote: build a skeleton global path with trigger points and light-touch readiness work.
- The “device catches the label” surprise. A liquid biologic launches with a clinic-friendly presentation. Adherence suffers in the real world and payer pressure shifts dosing to at-home self-injection. A device retrofit triggers new HF studies and supply revalidation. Antidote: evaluate the device pathway up front and keep a validated second presentation in reach.
Avoiding common failure modes
- Over-indexing on today’s constraint. Yes, cash is finite. But saving $250k on analytics and paying $5M in delays later is not thrifty.
- Decision debt. Pushing hard calls quarter after quarter accumulates interest. Pay it down deliberately.
- Vendor-driven plans. CDMOs and device partners are critical, not omniscient. Your TPP, not a vendor template, should drive the plan.
- Pretty dashboards, weak triggers. Metrics are only useful if thresholds force decisions. Define them.
A practical one-page template
- TPP excerpt: claims, route, shelf life, geographies.
- Key hypotheses: 3–5 statements tied to formulation, process, analytics, and clinical use.
- Experiments/data: what you’re running this quarter and what decisions they inform.
- Decision map: two-way vs one-way doors, owners, and dates.
- Option value items: backups and their activation triggers.
- Signals and thresholds: leading indicators with go/pivot/stop rules.
- Impact summary: effects on speed, cost, PoS, and valuation narrative.
Keep it live. If it doesn’t change monthly, your loop is stalled.
Early choices are leverage. Treated casually, they become late-stage liabilities. Treated as testable bets inside a disciplined feedback loop, they compound into speed, quality, and survivability. Build the loop into your operating rhythm, fund real option value, and let data, not habit, move the plan.
Strategic Business Development Leader CDMO through Commercial | CMC consult: Pharma and Biotech Industries
2wthanks Ray -- hate to see things on autopilot so this perspective resonates well!
R&D Executive | Strategic and Technical Leadership | Combination Product Development | ISO 13485, 21 CFR Part 4, and EU-MDR Compliance | Pharmaceutical Packaging | Product Industrialization |
1moRay Forslund, I really enjoyed reading your prospective on product development. I would add that understanding USER NEEDS is critical to developing a TPP that yields the RIGHT PRODUCT.
Senior Manager ll Biosimilar II US & EU II Vaccine
1moA comprehensive and insightful post. A developmental strategy that anticipates future changes is essential for optimizing manufacturing processes to achieve regulatory approval and facilitate commercialization. A CMC development strategy that encompasses various dimensions related to manufacturing process and control, testing, CQA, stability that support market and key consumables, raw materials, including excipients, is meticulously planned to prevent future post-approval changes.
Head of CMC and Technical Operations
1moRay, very well written - the “one way door” portion was perfect - such an elegant way of explaining that concept. Thanks for sharing.
Head of Business Development at CatSci ‣ CMC & Chemical Development ‣ Supporting Biotech & Pharma from Early to Late-Stage Development ‣ Building Strategic Partnerships & Driving Science-Driven Growth in Drug Development
1moReally like this perspective. Early CMC and development choices aren’t set-and-forget, they’re bets that need testing (quickly). The teams that build real feedback loops early avoid the painful Phase 3 surprises later on.