Self-Service vs Human-Touch in SaaS
Akshay Cherian
![Akshay Cherian]()
Akshay Cherian
1x Exit Founder | AI Sprints for improved Marketing & Sales results | Venture Coach@beVisioneers: The Mercedes-Benz Fellowship
- Self Serve SaaS applications are those in which the customer signs up for a trial and later subscribes on their own and The Non-Self Serve Model is when there is human interaction to initiate the sale.
- Self-serve SaaS or salespeople? It depends. Experiment to see which model attracts and retains more customers for your startup. If it takes a lot of effort to use your product, self-serve sales might not be ideal for your business. The more difficult the buying decision is around your software product, the more you need humans to help in the decision-making process
- Understanding how your customers buy is a good starting point. Start testing your leads – there’s no harm in trying cause it all depends on your customer or your company, and there’s not a model that is gonna be the model for everybody.