September Edition: Hot Topics Right Now in Incentives, Gift Cards & Branded Payments
IMA Europe Award Winners
We’re excited to announce that BHN won the Innovation & Technology Award at last week’s IMA Europe Awards!
This recognition celebrates BHN’s industry-leading approach to fraud prevention and gift card security, driven by strong collaboration with law enforcement, industry leadership, and education initiatives—setting new standards in trust and innovation.
A big thank you to the judges, the other finalists, and partners who made the event a success.
We’re also proud to have been the prime sponsor of this incredible event—bringing together leaders and changemakers from across Europe.
New Look, Same Great Gift: One4all Gift Cards Get a Brand Refresh
BHN is excited to unveil a bold new look for its trusted One4all Gift Cards, designed to deepen customer connection and boost retail growth across Europe.
Backed by insights from over 2,000 consumers, the refreshed brand combines familiarity with a cleaner, more aspirational design—making gifting more personal and appealing for today’s shoppers.
The update covers the full One4all Occasions range and popular Favourites categories, now live in nine European countries. This refresh strengthens BHN’s commitment to delivering culturally relevant, engaging gifting experiences while supporting retailers and partners with enhanced visibility and marketing tools.
David Walsh, VP Original Content, EMEA and Ireland Country Manager at One4all Gift Cards, part of BHN, said “We couldn't be prouder of the strength of our award winning One4all Gift Card brand, the go-to gift card for consumers who are looking to gift family and friends and businesses to reward or incentivise their employees and customers. The research spoke for itself: consumers see One4all Gift Cards as a category leader. The brand is familiar, easy to understand, and strongly resonates with them — but they want to see the brand design evolve. This brand refresh cements our commitment as a market-leading brand, creating more personal gifting opportunities and reaching the next generation of shoppers.”
Stay tuned as One4all rolls out this exciting new look across Europe throughout 2025 and beyond!
More award wins to celebrate
We’re excited to celebrate our collective success at the 2025 GCVA Hall of Fame Awards earlier this month!
In partnership with Tesco and SVS, we proudly took home the Team of the Year Award—a fantastic recognition of teamwork, dedication, and shared excellence.
The evening was a wonderful celebration of innovation and passion across the gift card and voucher industry.
Judge’s Comments “A strong project demonstrating impressive collaboration across three businesses, delivered to a high standard under tight timelines. Excellent stakeholder engagement and results showcase the power of teamwork, with partners combining skills and a can-do attitude to overcome challenges.”
Congratulations to all winners and shortlisted teams—your hard work is truly inspiring!
How bp is Supporting Employee Wellbeing & Sustainability with Cyclescheme
At bp, creating a healthier, more sustainable workplace isn’t just a goal — it’s a strategy in action. That’s why they’ve partnered with BHN Extras Cyclescheme, the UK’s leading Cycle to Work provider, to offer their employees a smarter way to commute.
Through Cyclescheme, employees can save up to 47% on bikes, e-bikes, and accessories — with zero upfront cost. Payments are made through salary sacrifice, spreading the cost over 12 months and delivering savings on tax and National Insurance for both employees and the business.
Feedback like this not only makes us proud, it fuels our motivation to keep delivering benefits that truly make a difference. Thank you, bp, for your trust and partnership. Here's to making commuting greener, healthier, and more rewarding for everyone.