📰 Smarter Packaging, Smarter Results: Insights, Events & Innovation Webinar Recap | AIPIA Congress Highlights | What’s Next for Connected Packaging

👋 Welcome back to "✨📦 The Smart Pack Report" — your go-to update from Appetite Creative, where innovation meets interaction.

As Connected Packaging continues to evolve from novelty to necessity, we’re here to spotlight the insights, people, and platforms redefining the role of packaging in consumer engagement, data collection, and ROI. This edition is packed with fresh takeaways from June’s biggest events and a glimpse into what’s next.

🔹 Webinar Recap: Connected Products ROI

On June 12th, Appetite Creative hosted a high-impact webinar focused on one of the industry’s most pressing questions: how do we prove ROI on connected products?

Jenny Stanley Stanley (Appetite Creative), Güneri Tugcu ( r-pac International ), and Randi Boehner ( Digimarc ) shared their expert insights on how smart packaging is generating real-world results.

From gamification to QR-powered experiences, the panel revealed how connected packaging is moving beyond buzzwords to deliver tangible business value and real ROI.

Check out the real case studies demonstrating ROI across sectors and gain practical tips for communicating digital impact to stakeholders-  here: https://youtu.be/5nUVdoE5D4Y?si=lpE1WqbIL4ZllY0N 

🔹 AIPIA Smart Packaging World Congress: Where the Future Got Real

Live in Amsterdam, the AIPIA & AWA Alexander Watson Associates Smart Packaging World Congress 2025 showcased what’s next in connected tech, and Appetite Creative was right at the centre of the conversation- especially with the launch of the Interactive Packaging Brand Network.

We proudly launched the Interactive Brand Packaging Network (IBPN) — a new industry initiative led by Jenny Stanley , Paul Simonet and Ryan Crossland to help brands embrace packaging as a fully interactive media channel. IBPN brings together tech partners, agencies, and manufacturers to drive creativity, trust, and measurable impact across connected experiences.

Part of that content was a fantastic presentation from Kellanova  

Jenny Stanley moderated a standout panel with guests like Tim Ridding from Kellanova, Robert Beideman from GS1 and Inge Fleuren from Checkpoint Systems on how smart packaging drives deeper consumer connection through data, storytelling, and seamless tech.

A bold keynote from Patrick Collister , reminding us that “if 81% of brands disappeared tomorrow, no one would notice.” That’s exactly why smart packaging matters — it’s how brands stay relevant, memorable, and personal.

Industry leaders including Martin Radford ( AudienceProject ), unpacked how packaging is becoming a media channel — engaging, measurable, and always evolving.

The clear message: packaging isn’t just a product wrapper — it’s a powerful engagement platform shaping consumer experience in real-time.

🔹 What’s Next: Appetite Creative & the Connected Packaging Revolution

At Appetite Creative, we believe packaging should do more than sit on a shelf — it should speak, engage, educate, and convert. From FMCG to beverage to pharmaceuticals, our Connected Packaging solutions are delivering measurable results and industry-first experiences.

With our proprietary tech and a creative-first mindset, we’re helping brands turn every pack into a portal — gathering insights, boosting loyalty, and proving value at every step.

Check this post here.

Thinking about your next packaging campaign? Let’s talk strategy.

📅 Book a session with Jenny: https://calendly.com/jenny-stanley/30min?month=2025-01 

🚀 Stay connected, stay inspired.

Thanks for reading "✨📦 The Smart Pack Report" — where packaging isn’t just functional, it’s phenomenal.

See you next time with more insights, trends, and innovation.

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