The Spark! August Edition
Why Bad Reviews Aren’t Always Bad
Bad reviews can stir up feelings of unworthiness, anger, and frustration.
Simply put, bad reviews aren’t a sign that people are out to get you. So instead of taking their criticism personally, it’s best to embrace their honesty and use their comments to build a better business for your future clients. Here are three reminders to change the way you view feedback.
1. They alert you to growth opportunities.
Once you’ve gathered insight from a negative review, sit down with your team and discuss ways to prevent a similar situation from happening again. You can learn so much about what’s working and not working in your company. Treat negative feedback as an educational experience.
2. They open up meaningful conversations.
With the right approach, you can turn brand aversion into brand affinity by using a bad review as an opportunity to nurture the client relationship. By showing you understand and want to resolve the problem, you’re telling customers that their satisfaction matters and that you’re ready to help.
3. They establish credibility for your brand.
While it’s hard to imagine impressing someone with a bad review, negative feedback can demonstrate transparency and an openness to change. Think about it: Would you trust a product with only five-star reviews?
Tech companies are developing new capabilities for planning teams to use in event management. A.I. can edit videos of live presentations quickly enough that event organizers can share social-media teaser videos in near-real time. Read more.
Businesses that last 10, 20, and even 50 years don’t stick around due to sheer luck. If you want to build a business that is here for the long haul, cultivate a culture that uses tech to its full potential. Read more.
Did You Know?
Bananas are berries... and strawberries aren't! Bananas are actually classified as berries, while strawberries are members of the rose family.
Here are some more seriously cool facts about bananas!
1. Bananas can float in water.
2. Bananas can help improve your mood and lower blood pressure.
3. Rubbing the inside of a banana peel on a mosquito bite can help keep it from itching.