Spring Into Focus: Fresh Starts, Vertical Strategies
In banking, one-size-fits-all is officially out. From healthcare workers to construction contractors, consumers want solutions that speak directly to their lives, and banks that truly understand their needs. That’s where vertical banking comes in.
This month, we’re diving into how purpose-built products and industry-specific platforms are reshaping the banking landscape. Whether you serve communities on the ground or customers online, the path forward is clear: go deep, not wide.
📥 Construction businesses are everywhere, 3.7 million of them, to be exact, contributing nearly 5% of U.S. GDP. But despite their size, this sector remains critically underserved by traditional banking.
Our latest research, Small Business Banking Report: Construction, shines a spotlight on what these businesses really need from their financial partners: cash flow support, flexible credit options, and tools that fit project-based workflows. With over 60% of firms saying they’d switch banks for construction-specific solutions and only 15% feeling "very satisfied" with their current banking experience, there’s a massive opportunity for institutions willing to tailor their offerings.
This isn’t just a vertical; it’s a blueprint for how to build lasting relationships with a high-growth, high-loyalty market.
🎧 If data is the new oil, most banks are still drilling with a spoon. In our latest episode of Nymbus Voices, Clint Johnson explains how banks can unlock smarter strategies using modern core platforms and intuitive tools, no PhDs or complex analytics teams required.
Clint breaks down the key shift from reactive reporting to proactive, real-time insights, and shows how this data evolution directly supports personalization at scale. It’s all about enabling every team member to explore data confidently, ask better questions, and drive faster decisions.
📰 When vertical banking meets mission-driven strategy, you get something special. Gesa Credit Union, in partnership with Nymbus, launched ValorFI Heroes, a digital banking platform built specifically for first responders, educators, veterans, and healthcare workers.
The platform blends modern banking features like early pay, high-yield savings, and customized debit cards with integrated giving tools (thanks to an integration with Spiral), allowing users to support local nonprofits through their everyday transactions. It’s proof that platforms can be both personalized and powerful, especially when values drive the product.
🌕 Every milestone brings us closer to the future we’re building together. Today, we’re excited to recognize a major one: Congratulations to ROGER Bank for surpassing $50 million in deposits! We’re honored to move this mission forward alongside Jill Castilla and our partners at Citizens Bank of Edmond.
This moment is a testament to the strength of our community — banks, credit unions, and partners alike — who are pushing boundaries and redefining what’s possible in financial services.
We’re just getting started. Here’s to the mission, the milestones, and the moonshot ahead. 🌟
📸 We’re still riding the high from The Financial Brand Forum 2025. From keynote stages to hallway chats, the message was loud and clear: banks that adapt fast, and build intentionally, are the ones winning loyalty and growth.
At our booth, we had amazing conversations around automation, core transformation, and the rise of vertical platforms. If you missed us in Vegas, don’t worry, we compiled a 3-minute recap blog with our top takeaways from the event.
🔗 We’re proud to announce that Nymbus has joined the American Bankers Association (ABA) Partner Network, a curated group of fintech innovators committed to helping banks thrive.
It’s not just a listing; it’s a meaningful milestone. We're excited to support more financial institutions with solutions that blend modern technology with industry-specific focus, especially in areas where community impact matters most.