No time for strategy? Try automation.

Everyone wants to work on bigger, more strategic initiatives — but there’s a catch: you can’t just make more time.

It’s a little like the law of conservation of energy, which says that energy can’t be created or destroyed, only transformed. The same is true with your time and focus. If you want to shift toward higher-value work, something else has to give. You have to shed tasks, delegate, or stop doing certain things altogether.

Strategic work doesn't come from squeezing more into the same 24 hours — it comes from reallocating what you already have.

In all my years working in the AECO industry, I don’t think I’ve ever met someone who didn’t want to work on more strategic, meaningful projects or objectives. Everyone’s looking to move forward in their careers — but too often, they end up stuck in the day-to-day grind, buried under tasks that don’t really move the needle.

And to make things even trickier, finding good people to take that work off your plate isn’t getting any easier. But like it or not, the work still needs to get done. This is exactly where automation can step in and start tipping the scales back in your favor.

Over the years, I’ve seen a lot of talented people in BIM and VDC roles get stuck doing work that, while necessary, wasn’t moving them — or their companies — forward. Things like manual model maintenance, data extraction, endless file management. Important work, no doubt. But not the kind of work that builds careers or drives real innovation.

That’s why tools like IMAGINiT Technologies Clarity platform matter. Clarity doesn’t just automate tasks — it gives teams the breathing room to focus on the bigger picture. The strategic conversations, the project innovations, the mentorship moments that actually shape the future of our industry.

If you’re serious about stepping into a more strategic role, you have to start thinking differently about how you spend your time — and what you let automation handle for you.

Let's talk about how to help you get to that strategic role by automating the mundane.

EDIT:

I'm not suggesting that automation tools replace people wholesale nor am I suggesting that the grind of daily work isn't important. I'm suggesting that work has to be completed by someone and the RESULTS need to be reviewed by someone as well. Someone (you?) still needs to review the output.

If you can somehow automate a portion of what you do currently to save you time, you can focus on WHATEVER PROVIDES VALUE for you.

I am not going to suggest what you spend your time on. That's a YOU thing. Whether you want to equate a time-savings to money, building other things, engaging in off time or spending time with your family...YOU decide how to determine the return on time.