Top 5 Resources to Master Your Marketing Skills
Bharath Aitha
Vice President & Global Head of Marketing at eInfochips (An Arrow Company)
Marketing is constantly evolving with new themes, techniques and tools almost on a daily basis. What worked in the past will not work today and what works today will not in the future. So, it's essential for any seasoned marketer to keep up with latest marketing trends.
Once I embarked on this journey of honing my marketing skills, information overload was one of the biggest challenges I faced with. There are literally tons of websites/blogs/podcasts/books/forums that cover wide variety of marketing topics. So, it's important to follow right websites/blogs to ensure your time and effort are well spent.
From my experience, here are top 5 resources to become a better marketer
- Marketing School Podcast by Neil Patel
This is my best pick. I really like it as it covers all aspects of marketing ranging from email campaigns, SEO, blogging etc. It has got both iOS and Android versions.
2. Whiteboard Friday Weekly Show by Rand Fishkin
Rand Fishkin from Moz is one of the most popular figures in SEO and content marketing community. Besides Whiteboard Friday, Moz also has good blog series.
Here is another good resource from Neil Patel. It covers email marketing, website analytics, web traffic growth and conversion.
A must to follow resource for all SEO folks.
Case Studies are my favorite reads from this blog.
What are your favorite resources?
Delivery Manager -> Quality Engineering • DevOps • RPA | Shaping Delivery Excellence with Automation, Process & Emotional Intelligence
9yThanks for Sharing -- really good collection of Data and references.