Vidya Shankar Ramaiyer: A Visionary Leader in Automotive & Industrial Battery Exports
The CEO Magazine - India
Monthly Business Magazine for Business Leaders and Decision Makers, Published in New Delhi, India.
Success in global business doesn’t happen overnight. It takes years of hard work, trust, and a dedication to excellence. RAMAIYER VIDYA SHANKAR , the Founder & CEO of Shivaram Associates, knows this firsthand. From selling typewriters to building a trusted global name in automotive and industrial battery exports across 14 countries, his journey is a testament to strategy, adaptability, and quality.
From humble beginnings to global leadership
Vidya Shankar’s career began in modest sales roles and spanned over three decades across multiple industries, including batteries, paints, bathroom accessories, and modular kitchens. With over 37 years of expertise in sales, marketing, and international business, he took the entrepreneurial leap into battery exports, founding Shivaram Associates to support trading conglomerates in India and abroad.
Shivaram Associates: Power & energy solutions worldwide
Founded in 2014, Shivaram Associates specialises in automotive and industrial battery exports. The company offers marketing services, project consultancy, and international business development support to manufacturers and investors, enabling greenfield and brownfield projects, market expansion, and streamlined operations. With offices in Chennai and the UAE (RVS International FZE), Shivaram Associates has grown to serve 30+ importers and distributors across 14 countries, connecting global manufacturers with international markets.
Turning challenges into opportunities
The journey wasn’t without obstacles. Convincing trading conglomerates to partner with a consultancy instead of direct manufacturers required trust-building and consistent performance. External challenges such as currency fluctuations, rising freight costs, and anti-dumping regulations were met with proactive strategies and strong quality control. Shivaram Associates’ focus on customer retention, after-sales service, and compliance has established the company as a reliable partner in global markets.
Milestones and competitive edge
Through strategic manufacturer selection, OEM endorsements, quality checks, and global compliance, Shivaram Associates has built a strong foundation for sustained growth. The company offers Good, Better, Best product ranges to cater to diverse market needs and engages manufacturers from zero import duty countries. Monitoring global trends, PEST factors, and technological advancements allows the company to stay ahead in an evolving industry.
A decade of growth
From INR 17 lakh in initial business generation to serving 30+ major trading conglomerates worldwide, Shivaram Associates has expanded its presence across GCC, Africa, LATAM, and East Asia. The company now aims to enter 40 countries, support EV and lithium battery manufacturing, and contribute to renewable energy initiatives like solar park setups in power-deficient regions.
What lies ahead
Vidya Shankar continues to drive innovation and global expansion, integrating AI, machine learning, and emerging battery technologies to support data-driven decision-making and sustainable growth. Shivaram Associates’ vision is to become a leading project consultancy and a preferred partner for global investors in power and energy solutions.
Leadership mantra
“In today’s world, budding entrepreneurs have unlimited opportunities in exploring domestic requirements and the export business. Many countries need products that are in shortage, and entrepreneurs need to pluck those low-hanging fruits,” advises Vidya Shankar.
With vision, resilience, and an unwavering focus on quality, Vidya Shankar Ramaiyer continues to lead Shivaram Associates to new heights—proving that sustainable global success is built on trust, expertise, and strategic foresight.
Read the full story here: https://www.theceo.in/leaders/vidya-shankar-ramaiyer
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