We Got Remote Work Wrong. Here's How to Fix It.
Because of the pandemic, we got remote work wrong. The conversations now are so focused on where people work that they are overlooking the highly impactful challenges that result when remote work goes wrong. Studies show that there is a 10-20% decrease in productivity with remote work when it's poorly implemented.
As confirmed by a recent study by McKinsey & Company, we need to shift the conversation from "where" to "how" we work. The "how" is evolving, and many companies are being left behind because they are having the wrong conversations.
The McKinsey study shows that people are unhappy regardless of where they work, and 39% have considered leaving work without another job lined up. That's a telling statistic. The truth is that remote work has amplified challenges that already existed. Switching to hybrid in and of itself won't solve these challenges.
The Real Challenges
Here are some of the real remote work challenges and how they are impacting both employees and companies:
Communication Breakdowns: Employee Impact: Misunderstandings, missed deadlines, and unclear expectations can lead to frustration, stress, and decreased morale. Company Impact: Reduced productivity, project delays, and missed opportunities can impact the bottom line.
Collaboration Silos: Employee Impact: Limited knowledge sharing and reduced opportunities for collaboration can hinder professional development and innovation. Company Impact: Siloed teams can lead to duplicated efforts, missed deadlines, and a decrease in overall efficiency.
Culture Dilution: Employee Impact: Employees may feel disconnected from the company culture and their colleagues, leading to a lack of belonging and decreased engagement. Company Impact: A weakened culture can lead to lower morale, decreased productivity, and higher turnover.
Isolation & Loneliness: Employee Impact: Remote work can be isolating, leading to feelings of loneliness, anxiety, and even burnout. Company Impact: Mental health challenges and decreased well-being can lead to lower productivity, increased absenteeism, and higher healthcare costs.
Leaders Not Equipped for Remote Management: Employee Impact: Lack of clear direction, ineffective communication, and a perceived lack of support can lead to confusion, demotivation, and decreased performance. Performance reviews may feel unfair or biased due to a lack of visibility. Company Impact: Inconsistent leadership practices, poor performance management, and difficulty in tracking progress can hinder team effectiveness and overall productivity.
The Solution: My 4C Framework
These challenges aren't insurmountable. The key is to adopt a people-first strategy that addresses the unique needs of a remote/hybrid workforce. That's where the 4C Framework comes in.
This framework provides a roadmap for building high-performing remote and hybrid teams by focusing on four crucial elements:
Communication: Establishing clear protocols, leveraging the right tools, and fostering a culture of open communication.
Collaboration: Creating opportunities for meaningful interaction, knowledge sharing, and joint problem-solving.
Culture: Intentionally building a remote/hybrid culture that fosters connection, reinforces values, and celebrates successes.
Community: Fostering a sense of community and belonging through virtual social interaction, team-building activities, and opportunities for informal connection.
Why the 4C Framework Works
The 4C Framework addresses the root causes of remote work challenges by:
Prioritizing People: It puts people at the center of the strategy, recognizing that their needs and well-being are crucial for success.
Creating Structure: It provides a clear framework for communication, collaboration, and culture-building, reducing ambiguity and fostering connection.
Promoting Engagement: It creates a more engaging and fulfilling work experience for remote/hybrid employees, leading to increased productivity and retention.
Are you ready to make remote work work for you?
The 4C Framework is your key to success. Schedule a consultation to build a scalable remote work culture that reduces your people risks so you can focus on growth and scalability.
Until we meet again...
Tia
PS I help growth stage companies make remote work, actually work using my 4C framework to increase productivity & engagement with lower costs and reduced people-related risks so they can focus on growth and scaling.
Executive VA | Helping C-Level Executives Save 10+ Hours/Week with AI-Powered Support
3moTotally agree! Remote work isn’t just about location—it’s about effective collaboration, communication, and accountability. Too many companies either micromanage remotely or lose structure altogether. The key? Clear expectations, the right tools, and trust.
Founder and b2b growth specialist. I build human centered businesses but use AI to scale. Invite me in your podcast to speak about futur of work or international mobility 🩵
3moGreat insights, Tia! I appreciate your perspective on remote work. As a digital nomad myself, I'd love to connect and exchange ideas on this important topic. Let's collaborate on LinkedIn or Instagram @sonia_digitalnomad_solopreneur.