What I Learned From #LightsOutMeta
This past week, I took part in #LightsOutMeta. As one of Facebook’s first 12,000 users, joining the minute I got my Harvard email address in the spring of 2004, Facebook has been a very large part of my life for a very long time. Initially, it’s how I found out who my freshman roommates would be and whether so-and-so was single. As the years have gone on, its features have changed, but it’s still been a place where I’ve gone to connect with my friends and network. It has even become a big part of my job, where paid social media has been one of Digital4Startups’ specialties for over a decade.
So it’s no surprise that it was really hard for me to go off Meta this past week, and I learned a lot in that time.
1. I participated in LightsOutMeta by deleting the app from my phone. It was amazing to me how many times, especially in those first few days, I would find myself absent-mindedly going through my apps what felt like every few minutes, trying to find it. Just this morning I realized I had it open on my computer without consciously having meant to do so. (I closed the tab)
2. I didn’t realize how addicted to Meta I was. See comments above. It was really hard to break away
3. There were points when I had to call or text people to ask them to provide me info that I otherwise knew was on Meta – for example, the link to a Girl Scout cookie sale, or a neighbor’s phone number.
4. I do, in fact, use Meta to get useful information, sometimes info that I can’t get anywhere else. For example, our townhome community group is only on Meta, and often includes important and timely info, like a courtyard gathering or duct cleaning or an upcoming HOA meeting, that I need. I learn a lot about which restaurants are opening and closing in our neighborhood through our neighborhood Facebook group.
5. I became more deliberate – I had more direct text message conversations with friends, for example, really thinking about who I wanted to communicate with. When I logged on to Facebook on my computer (sparingly) it was to check specific neighborhood and community FB groups for information – no random scrolling!
6. If I wanted news, I checked the news – Rather than scrolling Meta looking to see what was going on in the world, I went directly to the New York Times, CNN, The Chicago Tribune, Washington Post, ESPN, The Athletic, People… getting the news directly from its sources instead of relying on a social media algorithm. This kept me a lot saner, especially amidst all the headlines of last week.
7. I became less comparative – Catching myself looking at Instagram stories over the weekend, I realized I felt a pang of sadness and self-doubt when I saw that some friends had gotten together, and I hadn’t known about it/been invited – even though that’s a totally normal and ok thing to happen. I realized how grateful I was to not have felt that FOMO and that “I am not good enough” feeling, especially on a weekend when I was potty-training my toddler and thus could hardly leave the house anyway, but I digress…
8. I became more opinionated – When I decided that I was going to write this post, I decided that I was going to write this post. I did not check what anyone else had written. I did not scroll around for public sentiment. I have had opinions over the last week, and I’ve chosen to share or not share them, without reading the room first or self-censoring. It’s been really liberating – before social media, I used to say what I thought. I’d like to go back to having opinions again.
9. I did more productive things -- I got back to my workouts. I kept my New York Times Crossword Puzzle streak alive. I read. I had a great week on Duolingo.
10. I became more relaxed – I feel like I’m a little more relaxed and my mental health is in a better place after this “social media fast.” I didn’t spend all my time reading AITA posts or getting upset from other people’s sob stories or scaring myself with worst case scenarios learned off of social media. One day I subconsciously logged on only to find myself instantly served a reel about someone almost dying at the end of a marathon and this guy saved her life – the kind of thing that would implant itself in my brain and scare me and keep me from working out or running a race again. But I didn’t watch it. And by not watching, reading, or seeing any of that content, I had fewer reasons for alarm bells to go off. I wasn’t constantly worried about what other people were thinking or would think of me either, as mentioned above. I was – in a word- happier.
Going forward, while I will likely wind up putting Meta back on my phone eventually to get phone numbers and event addresses, I plan to use it MUCH less than I had previously, putting strict limits to my Meta time and continuing to be deliberate about what I do on there. I will increase my Instagram (which is less emotional for me with less groups and texts) and LinkedIn usage, while also trying to get into BlueSky more (find me at @revamink.bsky.social). Most of all, I will remember that what I think doesn’t have to be regulated by majority-rules consensus, or consensus of whoever is the loudest. I have a brain and a voice – I plan to keep using both of them.
And I plan to continue to take stands against #hatespeech and #misinformation. Facts matter, not propaganda.
The brain of a strategist, the lens of a futurist, and the instinct to redesign what isn’t working.
4moThanks for this update. I'm in the process of trying to figure out how to better invest my time (and money) when it comes to a lot of autopilot items like Facebook and other social platforms. Deleting from my phone seems like a good place to start. I'm already habituated to (mostly) not being on it on my computer during the day, though I confess I saw this over there and then came over here to respond. Thanks for the thoughtful insights.
Optmyzr Brand Evangelist/Top 25 PPC Influencer/International Speaker/SEJ's Ask The PPC
4moI wish there was an easy way for us to know how many participated.