What is SEO and why is it important for your business?

Introduction

All of the search engine like Google, Yahoo, Bing, AOL have their primary search results, where all the web pages like video, image, graphics or local listing are visible on the basis of ranking of the website.

In another words, it’s a best way to increase the quality of your website by making them user friendly, faster and easier to navigate.

Every search engines use the bot by the name of ‘crawler’ or ‘spider’ to index the any of the websites in World Wide Web (WWW). In the process of crawling search engine algorithms are written to generate the results of spiders.

What is SEO?

SEO or Search Engine Optimization is the technique to increase the visibility (natural or paid) of your website in search engine and to get optimum level of traffic directed to the domain, in the results they generate and getting the optimum level of relevant traffic directed to one’s site. SEO deals in to get organic results that a particular search engine generates for domain.

SEO for Beginners

SEO is a part of Search Engine Marketing (SEM), which is part from SEO and paid advertising. When we are talking about SEO, it means we have do differentiate between

• On-Page SEO and
• Off-Page SEO.

These both are part of SEO where you need to apply some SEO techniques.

On Page SEO: There are some important techniques to implement on the pages to increase the visibility and ranking of your website in search engine. This should be such as Website structure, website design, speed of the website, content of your website and other on page SEO factors.

Off Page SEO: Apart from the changes on your website, there is another technique to increase the ranking for your website is known as Off page technique. Basically Off page is known as link building and promoting your websites via third party submission sites. The more links to your website, there is higher chance to get ranking for your website.

Why is SEO Important for your business?

As we all know, we are leaving in the competitive era and millions of user explore the search engine to find answer to their questions, problem or any type of solution. In modern business, the importance to SEO (Search Engine optimization) is primarily the fact that it improves the visibility of your website. Once you will understand the importance of visibility, you will be able to understand how this will reflects to your business.

Also, you can take the help of various SEO Tools to check the performance of your website.

Do you want rank higher for your website? Contact me today to get my service.