Why divorce rates go up when women earn more
Getty Images; Rebecca Zisser/BI

Why divorce rates go up when women earn more

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Welcome back to our Sunday edition, where we round up some of our top stories and take you inside our newsroom. A woman who’s been driving for Uber for more than a decade explains how she’s looking for new work as her pay drops.  

Tomorrow’s the big launch of First Trade, our new markets newsletter led by Joe Ciolli. Subscribe here!

On the agenda today:


In the Friend zone

AI startup Friend offers a $129 necklace that aims to help solve the loneliness crisis by going with you everywhere. If the oft-graffitied subway ads are any indication, New Yorkers aren’t buying it.

BI’s Amanda Hoover tested out the necklace for a week. While the bot could hold a conversation, Hoover wasn’t convinced it really counted as a friend.

What it got wrong about friendship.

Also read:


What about the men?

Last month, Nicole Kidman and Keith Urban joined the ranks of broken-up couples where the woman outearns the man. That particular ending is more common than you may think.

Divorce rates for heterosexual couples go up when a woman is more professionally successful than the man, and they go down when the opposite is true. It shows how women’s economic progress is clashing with old expectations about marriage, an executive coach said.

But it doesn’t mean your marriage is doomed.


Jensen Huang’s inner circle

As of this month, the Nvidia CEO has 36 direct reports, according to an internal list obtained by BI. The list offers a glimpse into the group of leaders at the top of the world’s most valuable company.

Last year, Huang said he had 55 direct reports. He’s known for having many people report into him, and has said it helps with information flow. 

Here’s who’s reporting to Huang.


AWS has a startup problem

Amazon Web Services is feeling a shift in one of its biggest clientele segments, according to internal documents obtained by BI. Startups, which typically allocate a significant portion of their budgets to AWS, are instead spending it on AI tools. 

"Founders tell us they seek to adopt AWS at a later stage," the company warned in one of the documents. The shift represents a massive threat to AWS, which holds a firm grip on the lucrative startup ecosystem. 

More on Cloud 2.0


More of this week’s top reads:


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da t

Warehouse Associate at Accurate Personnel LLC

2h

Its a territory thing... Or they just picked the wrong person to be with

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Athanasios Simoudis

Experienced Night Auditor skilled in bookkeeping and account reconciliation.

3h

blame the stupid patriarchy and their antiquated points of view - I for one would have be immensely proud to date a lady who goes after what she wants and makes 10x more than me, so divorcing one who actually does that? NO FR*GGIN WAY!

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Quintin Kellerman

Equipping a Generation to Lead with Purpose | Business & NPO Strategist | Coaching Leaders to Win in Life, Leadership & Legacy | Guiding CEOs in Kingdom-Centered Growth | Champion of Local Church Impact

3h

It’s not income that breaks marriages — it’s insecurity that goes unhealed. When roles are built on ego instead of partnership, any shift in balance feels like betrayal. Money just exposes what was already misaligned: identity, purpose, and pride. A thriving marriage isn’t threatened by success — it’s strengthened by shared submission to purpose, not position. True leadership in the home isn’t about who earns more, but who serves deeper. Equality without humility turns competition into quiet resentment. Because love stops working the moment we start keeping score.

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Marumo Tsesane

Chief Technology Officer at The Movers | MBA Candidate at Henley Business School

6h

I can understand why this is Business Insight.

Michael Funke

Lead DevOps Engineer | Monitoring Emphasis | BMC Helix (BHOM), TrueSight, Patrol | Synthetic Monitoring | Playwright | Python & Perl Automation

12h

Because they can, financially. While others may be stuck.

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