xFarm AgriUpdate: innovation, success stories & events

We’ve reached the fifth edition of the AgriUpdate newsletter! 🚀

This edition brings you milestones we’re proud to celebrate, plus fresh perspectives from leading global agrifood events.

News from xFarm:

We are now a Certified B Corporation!

We are proud to announce that we’ve achieved B Corp Certification, awarded by B Lab to companies that meet the highest standards of social and environmental impact, as well as accountability and transparency.

This recognition confirms our daily commitment to making agrifood more sustainable, innovative, and inclusive – supporting farmers and supply chains in a digital transition that benefits everyone.

🔗 Read the full article

Save the Date:

Meet us at Agritechnica

Once again this year we’ll be at AGRITECHNICA (Hanover, November 9–15), the world’s leading trade fair for agricultural machinery.

At stand D32, Hall 21, in addition to our technology for machinery connection, we’ll present our latest innovations for farmers, ranging from a new line of IoT sensors to advanced AI-powered tools. Among the highlights:

• xFarm Agent, the digital assistant designed to support farmers in their daily management, agronomy, and administrative tasks.

• xFarm Crop Intelligence, our latest AI-based tool designed for food companies and input suppliers to provide real-time visibility into crop distribution over large geographical areas, all in a single platform.

🔗 xFarm at Agritechnica 2025

Insights:

Takeaways from the World Agri-Tech in London

On September 22, we joined the World Agri-Tech Innovation Summit in London, where our CEO Matteo Vanotti took part in a panel on the role of data platforms and supply chain partnerships in accelerating sustainable agriculture.

Two key messages emerged:

• Technology as an enabler of collaboration: digital platforms can address both farmers’ and companies’ needs, and make supply chain integration smoother and more effective

• Data at the heart of strategy: collecting data in real time improves operational efficiency, ensures traceability and transparency, and supports better-informed decisions, creating value from field to shelf.

🔗 See what happened

Challenges and opportunities:

Key Takeaways from the Agri Data Green Summit 2025

We are proud to have hosted in Milan our annual event, the Agri Data Green Summit .

This year’s edition brought together over 200 experts from the agritech sector to discuss how data and innovation can serve natural capital and help transform agri-food supply chains.

Through three thematic workshops, participants exchanged ideas and experiences, emerging with the following key takeaways.

• The Farmer’s Digital Field Notebook as an opportunity: established under European regulations, this digital record-keeping system will become mandatory in 2026 in EU countries with the main objective of regulating the use of plant protection products on farms. Beyond compliance, it represents a real opportunity to collect valuable data and enhance supply chain traceability.

• Data-driven regenerative agriculture: protecting soil health requires agronomic practices based on primary and measurable data.

• Geospatial AI serving agriculture: spatial artificial intelligence opens new possibilities for producers and agricultural technology companies to develop increasingly data-driven strategies.

🔗 See ADGS recap on LinkedIn

See you in the next Edition of xFarm AgriUpdate!

In the meantime, if you’d like to learn more about how xFarm Technologies supports key players across the supply chain in their digital transition, don’t hesitate to reach out — we’ll be glad to guide you along your innovation journey.