🎙️ Yes, There Is Value in AI & Content (Season Wrap-up)

Discover Alex Halliday's (AirOps) secrets for creating uncopyable AI content and join us as Ty Magnin and Tim Metz wrap up with the essential insights from this season on AI & content.

🎙️ Alex Halliday (AirOps) on Making AI Content That’s Impossible to Copy

Most teams think AI content workflows involve just a handful of prompts. Alex Halliday , CEO at AirOps , reveals what it really takes: up to 50 sophisticated steps per piece of content to produce standout results.

💡 Unique data is your competitive advantage: Alex explains how his team conducts "treasure hunts" to uncover overlooked usage data and unique insights hidden within client organizations.

💡 Three types of content AI can't easily replicate: Learn how expert opinions, proprietary data, and experiential content create defensible content that outperforms basic AI outputs.

💡 Optimizing for the "new middleman:" Alex shares why winning in search today means crafting content that appeals not just to humans and algorithms, but also to the AI models acting as intermediaries.

👉 Listen to Alex's insights here

🎙️ Yes, There Is Value in AI & Content: Season Wrap-up

We started our season asking, "Is anybody out there actually creating value with AI?" After conversations with seven pioneers in AI content, the answer is clear: The answer is clear: "Yes" (but it's complicated).

Takeaways from the season:

• AI as collaborator, not replacement: AI enhances human creativity but can’t (and shouldn’t) replace the essential spark of original thought.
• Systems and workflows as competitive edge: True AI success comes from developing sophisticated, repeatable content workflows.
• Personality-driven marketing matters even more: As AI-generated content becomes commonplace, unique personality and authenticity become critical differentiators.
• The new search frontier: LLM-driven search experiences are changing the rules, requiring fresh content tactics and team roles.

👉 Catch the full season wrap-up episode

Upcoming event: Long Live SEO!

Is SEO dead? Not even close. But it does work a little differently these days.

Join Animalz CEO Ty Magnin and Austin Hay, Co-founder and Co-CEO of Clarify, to discover proven tactics and tools that still drive results in the AI era.

What you'll learn:

• Current SEO landscape: How AI has transformed search (and why you shouldn't panic).
• Answer Engine Optimization: The key factors to index well in ChatGPT, Perplexity, and other AI-overview tools.
• Real success stories: See how actual websites are growing despite AI disruption

👉 Reserve your spot here

What we’re thinking about

Here's what we've been sharing, discussing, and thinking about:

💡 The secret to marketing your content strategy internally: Ty shares how naming your content strategy can galvanize support and clarify your mission inside your organization. From bland to branded — naming makes your strategic initiatives memorable and impactful. Join the conversation on LinkedIn.

⚙️ Inside our no-code content operations: Julia Melymbrose lifts the hood on our internal content management system built entirely on Airtable, Zapier, and Softr. She shows how automation reduces admin tasks, prevents errors, and keeps clients informed 24/7, proving operations don't have to be complicated — or expensive — to succeed. Check it out on LinkedIn.

🎙️ Podcast season 2 on enterprise content marketing: With this season wrapped, we're gearing up to explore the often hidden world of enterprise content marketing. We'll reveal how the largest B2B SaaS teams manage content operations at scale with some of the world’s best content leaders.

Season 2 will launch in the coming months — make sure you're subscribed to The Animalz Content Marketing Podcast on your favorite podcasting platform, and follow us on X or LinkedIn for updates and sneak peeks!