Zara shows the store of the future

Inditex, the world’s largest fashion chain, has tried to capture the best of both shopping worlds in its reopened four-storey Zara store on Corso Vittorio Emanuele in Milan.

The 1941 building, which was a cinema until the retailer took it over in 1999, is “a model for the online and in-store integration concept,” said Pablo Isla, the Inditex president.

Customers can visit a special online section and collect their purchases at the shop.

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