Facts Not Feelings

🤖 Before we dive into the tech rabbit hole… let’s not forget we’re still human beings. As AI tools like ChatGPT and CRM automation evolve, it’s easy to chase every new enhancement. But the real question is: ➡️ How are we grading the results? ➡️ How do we ensure technology does not replace real human connection? ➡️ And if there’s no regulation yet, how do we responsibly set our own standards? Innovation is exciting, but the best results happen when technology amplifies humanity, not overrides it. #AI #ChatGPT #CRM James Klaus

"If I see a form, I'm like please get rid of that form. You're stuck in 1980." 🙋 Forms used to be "good" if 2.5–3 out of 100 shoppers submitted one. Getting an extra 8–12 people to pick up the phone was outstanding. Today, that friction kills momentum. Chats remove the friction! They feel natural, meet customers where they are, and capture the attention that forms lose. Less waiting, more engagement and better results. Kevin Frye Jeff Wyler Automotive Family

Conference Insights: Process and Software Before jumping on the next big buzzword or shiny new tool, pause and ask: 👉 Why are we doing this? 👉 Will it actually change our process — or just look cool? 👉 Does it enhance our people and workflow, or just add another disconnected piece of software? Innovation matters, but alignment matters more. Slow down, think strategically, and make sure every upgrade truly connects your people, processes, and purpose. James Klaus Loon

“For every important business decision, ask yourself one question: Does this make us more consumer-facing?” That’s the mindset driving success today. With AI chatbots, businesses can connect with customers in real time — 24/7 — at a fraction of the cost. Considering that nearly half of all consumer activity happens outside of normal business hours, being always available isn’t just convenient — it’s essential. 🤖 Efficiency meets customer experience. 💬 Real-time answers. 🕓 24/7 engagement. 🚀 Smarter business decisions start here. #AI #Chatbots Kevin Frye Jeff Wyler Automotive Family

🚨 Dealers, here’s a quick tip: Always ask your ad agency how they’re measuring your rankings. If they’re relying only on third-party tools like SEMrush or Ahrefs, you may not be getting the full picture. Those tools have their place, but they don’t always show what’s really happening. At BZ Consultants Group, we’ve seen cases where dealers were told they ranked #1, when in reality Google Search Console showed positions like 16th, 41st, or even 72nd. 👉 Don’t settle for misleading reports. Make sure your rankings reflect reality. Dealer eProcess Eliana Raggio

Think you need to spend hundreds of thousands on a live TV ad during the big game? Think again. While those spots sound exciting, most viewers are grabbing snacks or scrolling their phones during commercials. That means your high-cost ad may never get the attention you paid for. Instead, take that same audience and reach them smarter—on other programs, platforms, and times when they’re actually ready to engage. ✅ 👉 You don’t have to be “on the event” to get in front of the people watching it. You just need the right strategy. James Klaus Loon

Did you know Google Search Console shows you exactly what people type into Google to find your dealership? From “dealership near me” to “ABC Motors,” it captures the real search terms customers use—plus which pages on your site they land on most. Why does this matter? Because it tells you what’s actually driving traffic (and where you can improve). 🚀 👉 If you’re not checking Search Console, you’re missing the real story behind your visibility. Eliana Raggio Dealer eProcess Brooke C Furniss BZ Consultants Group

GA4 might drive us all a little crazy sometimes 😅—but when it’s set up right, it’s powerful. You can track everything: clicks, hovers, swipes, CTA changes, colors, chat behavior—you name it. That means you can truly A/B test what works (and what doesn’t). It’s one of the tools I highly recommend because the data lets you make real, informed decisions. 📊 👉 Are you testing and measuring with GA4 yet? Eliana Raggio Dealer eProcess