Three tips for app success from top agency experts? 1. Start with your northstar 2. Measure what matters 3. Create and deliver value ✨ Ginny Marvin sat down with agency experts Shawn Meade and Tim Woitkun to dig into the best ways to build better business results with your app and unlock its full potential → https://goo.gle/4orUcxT
Google Ads
Advertising Services
Mountain View, California 872,511 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.
- Website
-
g.co/ads/aiessentials
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
-
“A huge benefit of both AI Max and Performance Max for clients in competitive industries is that I’m able to cast a wider net, bringing in clicks at lower CPCs than traditional match types while still optimizing for real business outcomes.” We chatted with the podcast host of Marketing O’Clock, Christine Zirnheld, to get their take on the latest Google Ads reporting features and how these updates are supporting marketers to optimize AI-powered campaigns and prove ROI. Swipe for inspo on how to get started. Learn more here → https://goo.gle/42FZT2T
-
🔥 𝗛𝗢𝗧 𝗢𝗙𝗙 𝗧𝗛𝗘 𝗣𝗥𝗘𝗦𝗦: 3 products we’re building to enhance your search, video, and measurement strategies. 🔍 Updates to 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗔𝗱𝘀 𝗮𝗿𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝗶𝘁 𝗲𝗮𝘀𝗶𝗲𝗿 𝘁𝗼 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱. You can now showcase more brand-forward visuals in your ads right within Discover, a personalized content feed on the Google app. Ensure your ads are opted in for Discover today via your Performance Max or Demand Gen campaigns. Available now globally. 👥 𝗟𝗼𝗼𝗸𝗮𝗹𝗶𝗸𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗲𝘅𝗽𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗰𝗵 𝗮𝗻𝗱 𝗳𝗶𝗻𝗱 𝗺𝗼𝗿𝗲 𝗵𝗶𝗴𝗵-𝘃𝗮𝗹𝘂𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. A Lookalike audience is a powerful way to reach new users that share similar characteristics as your most valuable first-party segments. Our AI models intelligently analyze your data like customer lists, website visitors, and app users, and expand your reach to a highly relevant audience. Try now in open beta for YouTube on Google Ads. Full launch coming soon to Google Ads and DV360. 📶 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗔𝗽𝗽 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗶𝘀 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗮𝗽𝗽 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴. Get more real-time and accurate attribution of your App campaign performance directly within your 3P App Attribution Partner interface. This will provide a clearer picture of how your App campaigns for installs are driving conversions across both iOS and Android devices, providing actionable insights to effectively optimize campaign performance and allocate budgets. Try it now in open beta. GA coming soon. Sign up to Accelerate with Google for the latest product updates → https://goo.gle/3LbMqK4
-
Google Ads reposted this
VIM & VIGR's journey from a one-woman-run business to an international brand was fueled by a passion to solve a simple problem: making compression socks people actually want to wear. 🧦 Watch their story to learn how a passing comment led to a renowned brand with the help of tools like Google Ads. Fellow founders, what inspired you to start your company? Tell us below ⬇️ #ProudlyOwned
-
Measurement can be complex, but the tools & solutions to set up your strategy shouldn’t be. That’s why we’re unifying our data solutions into Data Manager – your one-stop shop to connect and manage all your data sources and signals to make performance-driving decisions. Hear from Stephen Chang, one of the Product Managers who’s building Data Manager, who walks through how this solution can help you make the winning play. Features include: • 𝗚𝗼𝗼𝗴𝗹𝗲 𝘁𝗮𝗴 𝗴𝗮𝘁𝗲𝘄𝗮𝘆 𝗳𝗼𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 serves tags from your own domain for a stronger, more resilient signal to Google’s AI • 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗱𝗮𝘁𝗮 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰𝘀 help you identify and fix issues with your data setup • 𝗗𝗮𝘁𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗔𝗣𝗜 (coming soon) unifies the way you send data to Google’s advertising platforms through a single API Learn more here → https://goo.gle/4olfuNM
-
Supercharge your growth with your app now → https://goo.gle/4h63k8N Our newest features are designed to drive ROI from your App by: ✨ Streamlining your campaigns across touchpoints with Web to App Connect ❤️ Bidding against your most valuable app customers with integrated nudges and recommendations 📈 Getting a complete view of your performance with App Acquisition measurement
-
Search isn't only for capturing demand—it's your new discovery engine. Here are 4 ways to adapt your strategy for the AI era without starting from scratch💡 1. 𝗥𝗲𝘁𝗵𝗶𝗻𝗸 𝘀𝗲𝗮𝗿𝗰𝗵'𝘀 𝗿𝗼𝗹𝗲: AI Overviews are now driving over 10% more queries globally for the types of queries that show them* 2. 𝗙𝗼𝗿𝘁𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀: Turn on AI Max to supercharge creative & targeting for your campaigns across AI-powered experiences like AI Overviews & eventually AI Mode (currently being tested) 3. 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗯𝗶𝗱𝗱𝗶𝗻𝗴: Use bidding as a growth catalyst, not cost control. Smart Bidding Exploration helps you find new customer segments & conversion opportunities that would otherwise be missed 4. 𝗘𝘅𝗽𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗰𝗵 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗼𝗺𝗽𝗿𝗼𝗺𝗶𝘀𝗶𝗻𝗴 𝘀𝗮𝗳𝗲𝘁𝘆 & 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Deepen your presence with the Search Partner Network to connect with wider, high-quality audiences Learn more here → https://goo.gle/3VZwq01 *Google Internal Data, Global, March 11, 2025 to April 11, 2025
-
“It's actually the people who've been doing this for a long time who tend to have more resistance to AI than the folks who are just picking up Google Ads today.” We sat down with the Google Ads Coach herself, Jyll Saskin Gales, to get her POV on the Power Pack, and how today’s marketers can use Google’s AI-powered solutions to drive performance across the entire consumer journey. Swipe to see Jyll’s thoughts on AI Max for Search campaigns, Performance Max, and Demand Gen. Learn more here → https://goo.gle/3WBuniR #GoogleAds #PowerPack #MarketingAdvice
-
💡🧠 Need to drive a 𝗵𝗶𝗴𝗵𝗲𝗿 𝘃𝗼𝗹𝘂𝗺𝗲 of 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗹𝗲𝗮𝗱𝘀, the 𝘀𝗺𝗮𝗿𝘁 way? Smart Bidding Exploration helped Money Group unlock growth in a competitive space by uncovering more leads across more traffic sources. The results? A 𝟰𝟲% increase in leads, with 𝟮𝟲% of net new leads coming from unique traffic sources. Ready to bid the smart way? Smart Bidding Exploration is available globally 👉https://goo.gle/46Ssbd7
-
Customers who link their Google Ads or Google Marketing Platform accounts to a Google Analytics property are correlated with a 23% increase in conversions and a 10% reduction in cost per conversion. We're excited to announce a new recommendation directly within the Google Ads console that identifies and links unlinked Google Analytics properties with a single click. This streamlined process makes it easier to start driving smarter, more effective campaigns. Learn more ➡️ https://goo.gle/4h1GHT7
-